Real estate markets have been the breeding grounds of tougher competitions since forever. With the world profligately becoming dependent upon technology for the simplest of the task, real estates' marketers must shift their attention towards the technological advancements that could prove to be beneficial for their business. Undoubtedly, the real estate businesses have been seeking help from whatever technology available at the time since forever. However, there are some of the recent top-notch technological assistances that must be considered by every real estate agent struggling to beat the competitors. Some of the most beneficial technical tools for real estate related individuals are as follows:

Blockchain technology

Due to its support for cryptocurrencies, the blockchain technology is expected to rule the real estate businesses soon with its potential to provide an unprecedented amount of ease to the users. Owners and agents can simply put the tokenization facility into use by retailing the ownership rights of their property in parts. Using the blockchain, the consumers and estate retailers can sign and manage their contracts easily without the fear of any loss or illegality. Among other perks of using blockchain, safe and convenient storage of property rights is the one which can persuade anyone to use this technology for their business.

ROI calculators and machine learning

Whether it is about selling a corner plot or some Riverfront residences, real estate agents must be able to calculate the exact costs and profits for each property they are dealing in. However, this takes a lot of time and effort on their part. The advancements in ROI calculators and machine learning have made it easier than ever to calculate everything almost accurately. Using these technologies, the real estate agents can easily predict the costs of lands, the profit they will get from those lands, calculate their commission, the profit their customers will be benefited with, and other related ROI calculations.

Virtual Reality technology

VR has been making waves in all shades and walks of life but has not been used in the real estate business yet. Using VR, the estate agents can move a step forward in their markets and beat their competitors easily. VR makes it easier to view and assess any piece of land and any property thoroughly whether you are physically present at the location or not. VR can help remote buyers walk through the property and experience it themselves even if they are not able to go to the location physically and therefore, the agents using this technology are sure to attract more clients.

Voice Assistant speakers – personal assistants

Real estate agents need to be very vigilant with their appointments and meetings and also need to be fully aware of directions. In the case of the unavailability of a human personal assistant, these speakers can prove to be a game-changer for the business if used smartly. Voice speakers can respond to the generic queries of the clients, can help in setting the meetings, guide about directions and weather, and do other such small yet tiring tasks easily.

Other than these top-most technological advancements, some various apps and websites can be used as a support tool for anyone in the real estate business.

App Store Optimization (ASO)
Just when you thought you have succeeded in gaining the highest position in the online industry, the term ASO arrived to boggle your mind. With the advent of applications and app stores, marketers now have to worry more about getting recognized on a different version of the browser, one that is only dedicated to apps- the App Store. For all the iPhone users, the algorithms of App Store changes exactly on the pattern as it do in Google.

The criteria are more or less the same despite the usual difference of content delivery method. The scope of ASO is to bring potential apps among the top places so that users can view the ads of those apps to download. If you stay behind the herd and avoided applying advanced techniques to optimize your application, potential customers will never find you.

Relation between SEO And ASO

These two terms are similar in attributes in the online world. You get to perform the search engine optimization to bring your website among the top searches, and when it is about your application, you will need app store optimization to play its role. So, the techniques may differ but the basic criteria will remain the same. You will have to make your description, content, and links strong and attractive or its safe to go for the best app store optimization services.

Steps to Perform App Store Optimization

Learn about some basic techniques to optimize your app and make it capable of gaining a prominent place in the App Store.

Step #1: Gather Keywords

You are well aware of the important keywords have in optimizing a brand. Similarly, when it comes to increasing the online reach of an app, you need to garb the most relevant and high-ranking keywords related to the niche or category. The easiest way is to first gather at least top fifty keywords for your app and then run the following mentioned tools on them to detect which are the most useful out of all. You can use Keyword Suggestions. OneLook Reverse Dictionary and Übersuggest as these are the high tech tools for appropriate keywords research.

The Keyword Strategy

Like everything else, there is an App Store keywords strategy, which you must make, sue of. As per the strategy, you need to get your hands on low-density keywords. It will let your app enjoy an initial momentum. If you opt for the one having reasonable difficult and high popularity, it will create hurdles in gaining a prominent place in the start. Moreover, in your app description, opt for long-tail keywords as such phrases will more effectively cover your niche.

Retire Poor Keywords

Never stick to the keywords list you gathered in the initial days of your optimization. You have to analyze the performance of each one of them in generating. If you find your keywords getting exhausted or unseen you must throw them off and replace them with a handful of new keywords. It is important to keep a proper check on the status of the keyword and to have proper knowledge about the ones that are working more progressively in increasing accessibility of your app.

Step #2: Keyword Indexing

Now that you are fully aware of the use of long-tail keywords, the strategy and the replacement of retire keywords, you need to learn about indexing keywords at the most appropriate places. When you compose the title, pick the closely related keywords to add in it. It should make the message clear and instant attention-grabbing. If you titles will have keywords in it, outcomes will become easier to achieve.

Moreover, you can even add the keywords in your app name as well. Turn on your creative side and think about a name that can sound cool and have a keyword in it as well. For instance, the app Google Maps- GPS Navigation, from its name you can get a complete idea as to what the app is about. Amazon, Shopping made easy is yet another example that clears every confusion and indicates its niche and service type.

Furthermore, you can index keywords in the subtitles, which is available only in the App Store. Just beneath the name of the app, you will find a space available to add a small subtitle for your app, which will highlight its niche or category. You can add a keyword there to score great outcomes.

The next place to add the most relevant keyword is the app description. In the App Store, the description is usually precise. Therefore, you must add keywords that can explain the purpose off your app while being optimized enough to grab more attention. You have to meticulously compose the description keeping all of these points in mind.

Step #3: The App Description

In the Google Play store, you will be given with the maximum limit of about 4000 characters to compose an app description and a minimum of up to 80 characters. Moreover, when it comes to indexing keywords, you will be allowed to only add keywords for five times only.

If you compare the criteria with those of App Store Optimization, you will find a major difference between the two. In the Google Play Store, you can repeat the use of the same keyword for five times but as per the ASO criteria indexing the same keywords in the title, description or subtitle is a complete waste of an opportunity. You can go for any other keyword instead.

Wrap Up

When you know how tough it is to get recognized in a pool of best apps, you must promote your creation using quality resources and successful techniques. Upload a high definition logo and compose well-versed content for your app so that it attracts potential users instantly. Moreover, keep an eye on your competitors to become aware of all the techniques they are suing to score great outcomes.

Window shopping doesn't only happen in offline stores, online stores are too experiencing it a lot in the form of cart abandonment. Nothing is heart-breaking for a store owner than a customer leaving the cart at the last moment and never comes back.
Shopping cart abandonment is a nightmare for store owners. A whopping 98% of people who visit an online store won’t make a purchase that makes the average cart abandonment rate to 67.91%. No matter what product you are selling, cart abandonment is a common complaint every single e-Commerce owner cry about. For a photo product eCommerce, things are no different either, they add custom photo goods to their cart and vanish forever.

What is Cart Abandonment and why do People Leave Halfway?

Cart abandonment is when a customer has added products to the shopping cart and is on the verge of buying but decides to quit right before the checkout process and apparently never returns. Now, the reason behind doing so is not for fun, there are few reasons why people leave halfway like;

• Unexpected costs (like extra shipping or taxes)
• Complicated navigation
• The long and tiring checkout process
• Better price somewhere else
• Security concerns

Therefore, for your photo product eCommerce store, here are some tips to prevent customers from abandoning the shopping cart.

1. Be transparent. Avoid giving price shocks

It is when the hidden costs show up, half of the people abandon the shopping cart. Customers never like surprises when it comes to payments. Don’t give them shocks by revealing delivery charges, shipping charges or other in the end. Give them a detailed description of what all charges they are required to pay so that they can prepare for it and decide to buy no matter what.

2. Offer free shipping

Who doesn't like free? Most of the times, shipping charges are a turnoff. As per Forrester Research, 40% of visitors abandon their shopping cart just because of the shipping is not free. Same goes for the delivery charges. If you can't afford to give them for free, put some conditions like a customer has to shop for a particular amount to get free shipping or offer them an incentive or discount for their next purchase.

3. Remind them about their abandoned cart

It happens that a customer abandons the cart due to some genuine reason but then forgets about it. It is your duty to remind them about their cart. Set reminder notifications or emails such that whenever a customer abandons the shopping cart, the reminder reaches them soon and continues to prompt them to finish the shopping.
     

4. Allow guests to checkout

Not everyone likes to create an account or register in order to shop. Instead, you can always ask them to create an account after the checkout process and encourage them to do so by offering benefits of account creation like discounts, special offers, referral discounts, shipment tracking etc.

5. Implement popups

When a customer is about to leave your site, you can prevent them from doing so by creating an exit-intent popup. They are the pop-ups that can easily be installed on your store’s web to print photo book software and they appear right when the user is about to exit. You can add your encouraging message in the pop along with some offer that can make the customer rethink before quitting or even better, finish the shopping.

6. Eliminate complications

Be it the navigation or the checkout process, anywhere a customer is facing trouble with your website must be cleared and made simple. Customers don’t like to get stuck somewhere because remember, they have other options.

7. Display security badges

Due to rising cybercrimes, it is normal for customers to doubt your website. Hence, before providing their personal details and financial information, they would want to know whether you can be trusted or not. Show all the security measures you have taken like a valid SSL certificate, various trust logos and security symbols like Verified by VISA, PayPal Verified, Norton Secured and so on. All of this will help people feel protected and safe.

8. Keep payment options open

Customers hate when they are willing to pay for the product but their preferred mode of payment is not available. You never know, when you will get customers from abroad then how will you ask them to pay? Therefore, include all the universal payment methods, such as PayPal, Visa, Mastercard, Discover Card, Diners Club, and JCB.

Conclusion

You can't put a stop to cart abandonment but you can lower down its rate with the above tips. Track first, why people are fleeing from your cart and focus on improving those sections of your website. Hence to keep your store running with online photo book software in good shape, you need to make the necessary amendments on your site as we discussed above.

About the author:

Amy Watson has completed her education in Information Technology sector and then she has started working in eCommerce web to print research & development segment at Design’N’Buy. After getting more than 5 years of experience in web-to-print technology market segment as well as Print Commerce product customization software development & solution she found best interaction model about it. She really enjoys her success in research and development for start-up business by extending current model with highly reflective ROI model.

For any event’s success you need to reach large and right kind of audience. By building you and your company a reputation on social media and staying in touch with your audiences regularly gives a stable audience base. Gaining an audience is a major challenge and advertising requires spending huge chunk of finances which only an established organization can afford. For an entrepreneur who is still struggling to make a name, this is an impossible task. Social media is no longer a novelty, it is now a necessity.

Facebook, Twitter, Instagram all have introduced live video streaming services to their platforms and the brands are adjusting their social strategies accordingly. Live videos add a human touch as compared to images and texts, one big reason why audiences prefer live video more. By live streaming to social media channels, you are creating an eye-catching content that boosts your positioning, attracts viewers and lures them back to your website for more. With so many platforms available, it is hard to focus on just one, so several organizations have started giving equal time to each platform.


In order to impart knowledge about your live broadcasting event, place advertisement through account/ channel/ page on various social channels. It is important to follow well planned and effective live streaming strategies for different social media platforms so that all channels comes out as a successful medium.

Facebook Live Streaming

Facebook live streaming lets you broadcast real-time video to Facebook with the help of a mobile device or computer.

YouTube Live Streaming

With YouTube live streaming you can reach and interact with your target audience in real time by choosing to teach a class or hosting live or streaming a video game and more.

Periscope Live Streaming

Periscope live streaming is an Android and iOS app that enables you to experience and share live video streams directly from your tablet or smartphones.

Instagram Live Streaming

With Instagram live streaming you can stream videos to Instagram stories and engage the audiences in real time, an alert intimates the followers that they can view the stream live.

Social media marketing tips for success:

• Live stream on multiple platforms - With the help of various devices, events can be live streamed side by side on multiple platforms like Periscope, YouTube, Facebook and Twitter which will multiply your reach instantly.
• Timing - Always pays attention to the timings of the live stream for maximum reach. Make sure you select a time when most of the users are online. For an entertainment event, you can choose weekends and official events like conferences; weekdays will suit the office going populace best. Also, check the analytics before setting the time.
• Choose a platform that gives you maximum audience - Live video streaming services offers different sort of engagement on different social media platforms. The analytics will reveal all. Opt for a platform and live stream where the potential audiences are more likely to be online.
• Email blasts - If you already have a strong user base, send mass emails and inform the users about your upcoming event along with the timing and platform/ URL you are going to live stream. This conventional technique of advertising never goes a waste.
• Guests’ attending - Let the audience know if there are any reputable personalities attending your event as a chief guest. Making use of a person’s reputation is one of the basic marketing techniques of selling a product.
• Cover every social media platform - Do not leave out any social media platform while advertising, cover all like Periscope, YouTube, Twitter, Facebook. Let your audiences know where they can tune into to watch the live stream as ask them to share the URL with as many as they can.
• YouTube video advertising - YouTube lets you reach more audiences, particularly if the video advertising becomes viral. YouTube videos have a wider reach and there are more chances of the video being shared on social media like Twitter, Facebook, Periscope and more.
• Constant updates - With the help of timing and sharing partial content of the event with the followers, you can build suspense. This will garner more attention as the followers might find it interesting and spread a word about your event. Try including images instead of text as it catches more attention. Create images that comprises of appealing information about the event.
• Create images, trailers and teasers - Make use of appropriate images which can be a general one to let the users know what to expect from the event. Tease your rehearsals, preparations and more to generate interest. Invest on trailers; this will make the users aware about the content regarding what will be covered as how is it going to benefit them.

About the author –

Mayra is a passionate designer and a personal blogger. Her interest is in researching the latest technologies in the social media world. She is currently researching about live streaming services and solutions like Facebook, Youtube, Periscope, Google Hangout & more. In her free time she loves to travel and reading fiction books.

72% of customers would rather learn about a product or service by way of video (Source). At the same time, on Facebook, users were found to only watch 4% of the complete video length (source).

There is clearly a gap here. While users want to watch more videos, brands are falling behind when it comes to producing quality videos.

In order to get the art of video making right, perfect execution of the first step, that is, writing the script, is critical.

Read on to find out how to write a product video script that makes the viewers stick.

5 Simple Steps To Write a Killer Brand Video Script

Find Your Focus

A video that speaks to everyone, does not speak to anyone. This is especially true when it comes to videos produced by brands. If your video is all over the place, it will not entice anyone.

When it comes to finding your focus for a product video, the first decision is to zero down on what kind of product video do you want to make. The most known categories are:

• Marketing Product Videos

• Product Overview Videos

• Product Demonstration Videos

All these videos find their applications at different stages of the conversion funnel. That being said, in order to be effective, all of them need to have a focus. For instance, in the case of a video that is meant to sell a certain product, you need to know which features of the product you need to highlight.

In the case of overview and demonstrations, the focus is pretty clear, the product itself. However, since marketing videos are mostly meant for top-of-the-funnel audiences, they need to be short (more on this in the next section). Since they need to be short, finding a unique focus, a highlight that the audiences will relate to, is essential.

The most effective way to find this angle or focus is to have an in-depth understanding of your target audience. Don’t just limit your research to demographics. Instead, dive deeper. Understand their problems. Understand what makes them click, how they come to a purchase decision.

Once you understand their most salient problems, it will be easier to zero down on a focus that speaks directly about solving that problem.

Keep it short

Fact: Longer videos deter users.

Our attention spans are diminishing with each passing day.

In a study conducted by Animoto, this is how users responded to the different lengths of demonstration and overview videos:

Source

As you can see, the percentage of viewers that watched the full video diminishes as the video length increases.

The case with marketing videos, as mentioned earlier, is no different. In fact, top-of-the-funnel videos are talking to strangers, they need to be much shorter and to-the-point.

Think about it, if a customer is watching a demonstration video after making a purchase, they will be prepared to sit through at least a few minutes of video content in order to understand how they can make the most of the product.

However, when a prospect is contemplating a purchase, and your video does not entice them, they will probably bounce and find a competitor’s product video.

Thanks to the Animoto study mentioned above, we have data-backed insights on the ideal length of product demonstration and overview videos:

• Product overview videos with a duration between 30 and 60 seconds drove 39.2% complete views.
• Product demonstrations drove maximum views when the video length was between two and three minutes.

For explainer videos, 90 seconds has been found to be the sweet spot. However, this number may change. For instance, Hubspot found that ideal length of videos on Instagram is 30 seconds. On the other hand, on YouTube, 2 minutes is the golden number.

Bottom line, you cannot have a long product video unless it is a demonstration video. The exact length will depend on the type of the video, along with the choice of platform(s).

While you may be able to speak up to 200 words a minute, it is best to stick to 125-150 words per minute to make sure the viewers don’t miss out on any information.

Tell A Story

The importance of storytelling in marketing terms cannot be emphasised enough. Storytelling helps users relate to your content, regardless of the format. However, when stories are paired with visuals, the effects are amplified.

Even when we talk about product overviews or demonstrations, stories help brands position their products in real-life situations.

Once again, the art of storytelling goes back to understanding your ideal customer along with their most prominent pain points. If you have followed the previous steps correctly, telling a story with your script should not be a challenge.

Get To The Point

When making a product video, it is important to face the reality that the web is filled with some extraordinary content and watching a product video will rarely be a priority for anyone.

That being said, if the user does watch your video, make sure you get to the point within the first 30 seconds. Let’s face it, nobody likes beating around the bush.

Add to that, the diminishing attention spans of the average internet user, along with an ocean of interesting content just waiting to be consumed.

Point is, if you don’t get to the crux of your video in the first 30 seconds, viewers will bounce.

Conclusion

In order to be able to write a phenomenal product video script, the one thing you must get right is the understanding of your audience. Don’t just limit your research to what makes them click, or how they arrive at a purchase decision, but also understand how they interact with various content formats and collaterals.

A good script is one that speaks to its ideal audience in a language and manner that is comfortable and easy to understand.