In this age of the Internet, your website can also be considered as the face of your brand. Thus, you must keep your website's look up-to-date.

And if you are redesigning your website, a lot of factors should be considered during the process.

But how do you exactly know that it is time for a site redesign? Well, the answer is not as straightforward as you think it is.

To help you decide, we came up with the ten key signs that will tell you if it is now time to redesign your website.

Your conversion rates are decreasing

Adding web analytics is an excellent way to keep track of incoming website traffic, as well as conversions. You can also track phone calls, downloads, form completions, and so on.

Various aspects can cause a low conversion rate on your websites, such as having a poor user experience or an outdated site design. That’s because these issues make it incredibly challenging for visitors to find what they are searching for on your site.

Meaning, there is no clear path of conversion on your site. Users can easily get lost, distracted on their way to filling up forms, or on the check-out.

Also, if ever they make it to your offer, contact, or check-out page, they can still be turned off by forms and pages that are poorly designed. It can also create suspicion and distrust among site visitors, especially if you are asking them payment or personal information.

A good site redesign allows you to create a better UX for your site visitors. Thus, improving your conversion rate.

It’s not helping you with your business goals

If you cannot completely carry out your marketing strategy, you would not be able to achieve your business goals.

How is that so? Well, remember that your website can be a powerful tool for your business. The way that your site will look and feel will have a significant effect on your marketing, sales, and your customer's overall satisfaction.

For instance, part of your marketing strategy is to fulfill a goal and engage more users. You also want to generate more leads so that you can support your business and raise brand awareness.

You cannot keep up with all the demands if you have an old site. It needs to be able to generate enough qualified leads so that you can be able to give a remarkable site performance.

It’s not fast enough for your visitors

Most users expect your site to load quickly. Check out Google’s PageSpeed Insights Tool and see how long does it take for your site to load on both desktop and mobile. That’s because speed is one of the most crucial factors in how your site will rank on search engines.

A slow loading site can turn off impatient users away, which will click back if they cannot get what they are looking for in just a few seconds. Over time, you will suffer from high bounce rates, and this can decrease your conversion rates as your consumer satisfaction drops.

A slow loading site can be factored for several reasons. Maybe you have too many videos, too many outdated codes, and erroneous scripts.

As a general rule of thumb, your site should load at least 3 seconds. If your site is not loading in such a way, then it is high time to consider site redesign.

It doesn’t function properly on other devices

A lot of people spend time on their phones and tablets these days. In fact, according to Smart Insights, a whopping 20% of Google searches are done on a mobile device.

But it doesn't end there. More than half of local internet searches are done via mobile devices.

So, these statistics tell you that most of the world has already gone mobile. If your site is not optimized for mobile devices yet, then it is high time to consider a responsive redesign for your website.

It’s not secured and protected with HTTPS

Older sites are in greater danger of being hacked because they mostly rely on the technology's security updates.

The reality is that your website can easily be hacked. That's why, it is crucial that all the important data, which can expose or endanger your users and your business in any way, should be properly secured and protected.

To make your users (and business) a lot more secure, you need to utilize the Hypertext Transfer Protocol Secure (HTTPS). What HTTPS does is that scrambles your data to and from your site, preventing unauthorized users from reading it.

Utilizing HTTPS will also give your website a secure padlock icon whenever its viewed on Chrome.

It contains dead links

Dead links, also known as broken links, can be harmful to your site’s user experience.

Although they may appear to be ordinary links, they do not send visitors directly to the intended page when clicked. Instead, it brings them to a 404 error page.

It’s hard to navigate

Sometimes, users might not easily find what they are looking for and will find it daunting to navigate different pages on your site. Some of them will eventually become frustrated and leave.

Sites that are usually difficult to navigate are the ones that have too many contents and has a lousy site architecture. Plus those websites with an interface that does not help visitors find exactly what they are looking for.

If that's the case, then you need to embark on a site redesign.

Your site's navigation is also important to search engines because Google always wants users to have an excellent user experience. It will rank sites poorly if they have a lousy navigational structure.

You must redesign your site for better navigation, easier to find call to action (CTA) buttons, more internal links, and less clutter.

It uses ineffective calls-to-action

You should have a clear and effective call to action to guide visitors with the next step that they should take when engaging with your business.

Make use of a website design that is innovative when using call-to-actions. That will help take visitors from point A to point B, such as from your home page, to your purchase page. Without these CTAs, users are less likely to navigate your website with ease.

It has an outdated design

As your business grow and evolve over the years, your site that might have worked well back in 2014 may not work well in 2019.

So, if you have a site that is already a few years old, then chances are, it is already outdated.

Websites have changed over the years. Today, more and more people want a clean design and easy navigation. So if you have a site that is cluttered, outdated, and messy, it is time to consider a site redesign.

In a study by ResearchGate, 94 percent of users say sites that have a good design are more trustworthy. Your customers and prospects must trust you, and a powerful redesign can make that happen.

Redesign Your Site to the Next Level

A site redesign can be a major game-changer for your brand or business. That’s because it can help expand your brand’s customer reach, as well as improved your sales and revenue. Consider it as a long-term investment that will contribute to your success over time.

About the Author - Kenneth Sytian is the CEO of Sytian Productions, one of the leading website designer Philippines. He has been designing websites and developing web apps for more than a decade. He is considered one of the top influencers in web design and development.

Smartness is always above stuffing when it comes to good website designing. When it comes to the presentation of website it’s always little yet effective things that wins the race. The process of simplifying things is easy and one of accurate tool used by professionals of website designing company. This golden thumb rule can work wonders in attracting customers and portraying things easier when you own a website.

7 ways to create an eye appealing website designing

1. Reduce the length of content on a website

Not every visitor comes to your site like to go on things line by line. It’s a general human nature that focus is only on a few images and words. Too many explanations too can sound boring so just try and avoid it. A site with the simplicity could actually hook on the interest of readers and even keep them visiting to the site again and again.

2. Avoid doing too much of visual decoration

In a risky task of updating the site and making it good, we may end up putting in too many visual decorations to the site. The motto here should be don’t distract the readers and keep the decorations to minimalistic level.

3. The knack of reusing elements of designs

Sometimes reusing things can maintain overall consistency. The reason for it is using too many colors or font could confuse the readers and too certain extent could even confuse them.

4. It is must to get rid of all unnecessary elements

When you do this step; this means that you are not giving your visitor any chances of excuse. The predictable list of unnecessary things is social media sharing widgets, elements of the sidebar, and Meta details of the blog. In order to give you extended solutions professionals of website Development Company in Mumbai give you practical solutions.

5.Downsize the number of pages

Keeping unnecessary things on the website could divert customers and will restrict them to give the necessary information. The secret insight of web design in Mumbai is to keep that navigation menu simple.

6. Keeping a limit to the color scheme

This golden rule works wonders in putting things in sync. In order to keep the textures beautifully keep the same color. Remember simplified things could look attractive to your eyes too. It is vital that you should not get carried away with colors instead of just use 2 to 3 colors on the site.

7. Put a visible call to action at first

Customers get attracted when things are easily in reach. Keeping a visible call to action is a faster way to get conversions.

Professionals of website designing offer you customized solutions at feasible prices. Things are well planned and strategically executed for gaining the best returns for your digital investments.

Do you know that as of January 2019, nearly half of the world’s population is using the internet? And there are close to 1.8 billion active websites today. Well, this may be fascinating on one side, but on the other side, it shows the growing level of a tough competitive online market.

However, if you choose a robust and effective PHP-based Content Management System (CMS) platform such as WordPress, you can keep pace with the current technology.

Why? WordPress has the capability to power all kinds of websites. So, whether you want to create a personal blogging website or want to build an e-commerce store, Wordpress Development Company is your one-stop solution.

It offers you feature-rich plugin architecture and template systems that support the development of an interactive and responsive website. But merely getting the best themes and plugins will not drive traffic to your website. You need to follow the latest trends in WordPress development to lead the way ahead.

So, let’s drive through the top 5 WordPress development trends of 2019 to put your business in a commanding position.

Building Mobile Responsive Websites

Creating a single business website is not going to fetch you to the audience. You must know that people browse the internet more on Smartphone devices than traditional desktops. So, you need to catch up with the increasing number of mobile users with a mobile responsive website.

You must also focus on Accelerated Mobile Pages (AMP) to create mobile-optimized content. Search engine giant Google gives a lot of priority to AMP when it ranks a website as most of the traffic is derived from mobile devices. AMP not only optimizes your site but also improves the loading speed so that users don’t have to wait for a long time.

Creating Video Headers

If I ask what is it that instantly draws the attention of a user towards a web page, what would be your answer? Maybe your reply would be a beautiful design, logo, or crunch content.

Now just imagine! You add a video background to your website that is continuously moving. Surely, then it will be difficult for anyone to take his eyes off it.

But how do you do it? The secret behind this latest recipe is video headers. Following the hot trend, you can create an eye-catching website. Also, keep in mind that video content appeals more to customers than text. Users can easily understand your products and services. Don’t forget that the video header is the number one trend in the web design industry.

Augmented Reality and Virtual Reality

When you first think of Augmented Reality and Virtual Reality, you usually have the impression that these innovative technologies are specifically designed for mobile applications and games.

But time is changing and so are the trends. Now both AR and VR are rightly getting implemented into website designs.

Guess what, AR and VR allow you to provide a 360-degree view of your product and it seems to the user that they are viewing an original product.

Let’s take an example of the fashion industry. If you are associated with fashion retail, you can use the AR technology as a Virtual Dressing Room. Your users can fix their smartphone or desktop camera facing them and then scroll down the choices displayed on the screen. Many retailers and e-commerce sites have already adopted this technology and now it’s your turn to implement the same.

The Latest Drag and Drop Themes

Do you think that basic layouts and themes can sufficiently drive traffic to your website? Most of you would answer no. But what if you have to transform that reply into a yes then? Maybe try out the customized themes and layouts.

Last year, we saw the enhancement in one of the popular trends. Do you have any idea? Yes, I’m talking about drag and drop theme for building a website. So, what’s so special about it? The themes allow you to build and customize a website without using any codes.

Now, what does this imply? It means that you don’t have to be a programmer or web developer to design a website. You can still build one with ease.

Animation to Gain More Focus

We all love animated characters, isn’t? It certainly fills our hearts with joy. Implement that joy on your website too.

But you would say that animation is not a new trend followed in the website development. We already have flash-based animations on the websites, so what’s new about it?

WordPress Development has updated the animation technology with the introduction of improved HTML5 and CSS3.

The newly improved animation technology has enhanced the user experience, making the website more interactive and vibrant.

Besides, the particle animations have also gained good ground. They are used more frequently in comparison to images and videos. You can easily create them in JavaScript.

With animation, you can deliver your message more precisely to the target audience than images and texts.

Summing it Up

The year 2019 has been an exciting and productive year for the WordPress Development Community. We have seen several new improvements and updates in the Content Management System.

Author Bio

Kevin Haynes is a Content Strategist at Brainvire. His passion lies in delivering valuable content to his readers. He explores topics mainly related to web development that includes website design, digital marketing, start-ups business and much more.

In this digital and interconnected world, it has become important for businesses to build an online presence. Even if your company is not conducting online business, customers in both B2B and B2C expect you to have an online presence. It’s not always compulsory that customers search your brand to make any purchase. They may go online to find answers to their queries. So instead of visit other informational sites, they find the company’s website the most trustable source for any query.

While highlighting your web presence, there are a lot of things that need to be taken care of; one of them is your website. Having an online presence doesn’t mean creating a basic website. The success of a website depends on various factors such as creating a user-friendly website design, customer loyalty, implementing the right SEO strategy, etc. Research shows that it takes 0.05 seconds for a user to form an opinion about the website and 94% website users’ first impression is design related.If you are planning to develop your own website or you already have one that may require some improvement, here are some web design tips that can help you in increasing the conversion rate.
Let’s have a look!

1. Simplicity Rules: 

It is the first and the foremost thing in design. Here, by simplicity, we mean removing unnecessary items from the design. The web design should be clean with two or three color schemes, and negative space, of course. To create a simple website, keep in mind the following things:

• Everything on a website should serve a valuable purpose. If you think that ‘X’ element will not serve any purpose, then remove it from the design.
• Once you trim away all the unnecessary elements, make sure the rest of your content and points should be clear and polished to attract the larger visitors. 
• The simplicity of the website should go hand in hand with usability. If you add some useful functions like book an appointment feature, interactive schedules, etc. your clients will be able to interact with you more effectively.

2. Speak to The Right Users: 

You can never create a website that will appeal to every person on Earth. If you try to target the wider audience, you may not get the desired results. So in order to avoid such situation, you should design your website in such a way that it fulfills the needs and tastes of your target audience. To speak to the right users, you first have to know who they are. And for that, follow the below-given steps:

• Examine your current customers
• Choose personal characteristics to target
• Research your competitors
• Create buyers persona
• Choose demographic to target
• Evaluate and revise your segmented audience

Once you are clear with your target audience, you will have a better understanding of triggers and strings that can help you in attracting more customers.

3. Usability and Functionality Go First: 

Like we mentioned earlier that functionality and usability should go hand in hand, but the question is how to make a website more useful for customers? Here are the checklists of important website usability aspects that you need to take care of:

• Build a website where every section is related to the previous one. Try to stay consistent with the messages you deliver and make sure you don’t repeat oneself in any way.
• Make the structure of your website into a strict hierarchy. The less complex it is to navigate, the more it will be easy for users to find their requirements.
• Combine graphics and content carefully in the right combination according to your target audience
• Don’t neglect the search form especially when you are into the e-commerce business. It will help the users in refining their queries, helping them to save their time and efforts. 
• The loading speed of a website is very important. The faster the speed, the lesser will be the bounce rate. Critically, your website should get load within 3 seconds.
• Look for the niche-related plugins that can help you in enhancing the usability of your website.

4. Visual Elements: 

The visual elements play an important role in web design. They can make or break your website. You may find thousands of great images for your website, but if you want to make your website more engaging to users, then it’s better to browse through various logo ideas. Try to have your own personal images that are relevant to the content. It will not only help in capturing the attention but also gaining the confidence of the visitors. To ensure your competitors don’t use the same images; put your company logo on all the images. Are you thinking of creating a new logo or revamping the old one? Use the logo maker tool.

5. Highlight What Matters The Most: 

Modern website design allows designers to improve content with visual signs. It helps the customers to have a better understanding of the content. Some of the visual cues that should actively be used in pages are:

• Text color
• Bullets
• Font size
• Highlighting and underlying

These will help you to make your content more noticeable. Apart from these, you can also use micro-interactions that can redirect the customers to important elements. Make use of negative space to differentiate the important content from others.

6. Stick To Basics: 

By sticking to the basic rules, you will be able to deliver customers what they expect, in a more effective way. For instance, if you have a small business, then customers would expect you to have ‘About Us’, ‘Services’, and ‘Contact Us’ section on your website. Many people fear that following the convection will make their website look dull. But the fact is, this will help you in proving your credibility, thus making customers gain trust and confidence.

7. Make It Easily Understood: 

Nobody likes to visit and browse a website that fails to present their products and services in a simple and transparent way. Each element in your website should be according to the needs of the target audience. Customers should be able to understand each phrase, headline, and word without wasting a minute to understand its meaning. Consider the following tips in this regard:

• Make CTA’s transparent and easy to locate
• Avoid using terms that are industry-specific and are common in use
• Keep your content simple, short. It will make your content look more impressive and can be grasped by the visitors easily.

8. Cohesive Web design:

Every company has a unique personality, and it should reflect in every element and detail of the website. For this, it’s important to have the same tone and styling in all pages and blocks of a website. It will help in communicating and reflecting brand personality in a better way. That is why it’s important that each element of design works together and support the persona of your brand.

9. Engage Visitors In ‘Human’ Way:

Nobody wants to be welcomed and instructed by a robot. Customers are more likely to choose brands that have human voice and face. As a result, original images push aside the stock imagery. Creating a website human-centered will make it easy for visitors to guess what they are supposed to do next. For instance, you can replace the CTA that says ‘Discover a solar installer’ with ‘Set your roof to work’. It will help you in getting more engagement.

10. TETO Principle:

It is a famous principle that says 'Test early, Test often'. You cannot expect to have a sound web presence without testing. If you do testing in the early stage, you will be able to save a lot of time and efforts. Testing will give you a productive opinion. You will be relieved with the fact that you are moving in the right direction.

Conclusion:
Designing a website that attracts and retain users takes time and patience. You cannot create a ‘perfect’ website on the first go. But if you focus on the above tips, you will not only be able to create a great website but also will on a path towards higher conversion rate.
Good Luck!

So, you are on the quest for the deft PHP developers for your big-scale project. You’ve come to the right place as here you will discover guidelines for hiring.

Building your own website is a critical task. And, when you want a high-grade performance, you want the best development team and tools to accelerate the entire process. You can’t settle for less when it comes to these two things. So, the decision for hiring the proficient developers should not be taken in a hurry.

To choose the expert PHP developer from a large pool is obviously an intimidating task. Especially, when you’re a non-technical person, the hiring becomes even more difficult. Don’t worry! We’re here to help you out.

Do you want to filter the best talent for your new PHP development project? If so, then it is mandatory to inquire some set of questions from the developers before hiring. Through this, you can gauge the potential of the developers in minutes.

So, let’s take a deep rundown to know those essential questions. Here they are:

Question 1- For how long you’ve been into the PHP development?

Ans:- Remember, the experienced developers offer top-notch PHP development solutions. Also, they’re versed with the different techniques necessary for the web development and its implementation. It would be a smart move if you hire PHP developers from the companies, which are equipped with better resources and techniques.

Question 2- Can you provide me some work samples of your previous projects?

Ans:- To get an idea of their work supremacy, we suggest you to ask for their previous work for the clients. By going through their samples, you can find out their potency to handle your project as well their quality of the deliverable, if you hire them.

Question 3- What technologies will your PHP developers use for the web development?

Ans:- A highly functional website that you need for your business might be different from the sample projects that you’ve gone through. So, make sure that the developers must be skilled in what you want particularly for your website. You can inquire about the frameworks they will be using, and check if it matches with your idea. Have round of discussions with the PHP experts until you get assurance that the work will be handled efficiently.

Question 4- Can I speak with some of your past clients?

Ans:- It is the second most common way to examine the performance level of the PHP developers. Talking with their previous clients can give you a gist of how fine they’ve performed in their projects. If they’ve all the nice things to say about the PHP developers, then you can hire them without a doubt.

Question 5- What is your service cost?

Ans:- This is an extremely vital question to be asked from your end. Always ask the rough estimate for the web development, and the additional charges for the minor and major modifications. You should know beforehand that what are the charges in the case of an urgent project completion. Plus, you should check their service packages carefully, so you can pick the one that your pocket
allows.

Question 6- What level of input you want from my side?

Ans:- No matter how competent the PHP developers are, they always need the client’s involvement to build a functional website. There will going to be a lot of iterations to finish the project efficaciously. They will inform you from the start that they’ll need your valuable inputs, but in case, they don’t then they’re not reliable for your project.

Question 7- What’s your communication process with the clients?

Ans:- Good and regular communication helps in building a long-lasting relationship with the clients. It is quite obvious that when you hire a PHP developer, you need the progress report of your project. For this, it is necessary that the developers establish a point of connection with their clients via mail, chat, or Skype. So, you should hire someone, who can give you a follow up of the project’s development.

Question 8- What is the stipulated timeframe for the project completion?

Ans:- You should put up this question from the PHP developers before signing the deal. Just inquire from them that what time will it take to complete your requirements. Also, see if they make a division of the project in parts, so you will get to know the project’s progress timely.

Question 9- Do you offer after-development service?

Ans:- We all understand the importance of after services for the website. If you find any difficulty while operating any part of your site, then this kind of service will be of great use. Plus, the site demands regular updates, which is covered in this service. So, you should inquire this thing well in advance from the PHP developers.

Final Notes

So, that’s all about the interviewing session for the PHP developers. We advise you not to miss out any question mentioned here from asking the concerned person.

Keep in mind that, when you hire a PHP developer who is dynamic in his work, you will be assured that the quality development will take place on time. So, these important list of questions should be given preference while interviewing any PHP developer.

Author’s Bio

Tom Hardy is an ardent PHP developer associated with Sparx IT Solutions for several years. He has immense exposure in tackling PHP projects of a diverse mix of business verticals. In his free time, he likes to read tech magazines, and write blog posts on the recent upgrades in the PHP development.

WordPress- a popular content management system- has long ceased to be a simple platform for creating blogs. Initially, people were sceptical about using WordPress to create E-commerce sites. Because of the WooCommerce plugin, everything has changed dramatically. Now, it is considered one of the most powerful CMS for creating online stores. A good number of entrepreneurs and companies use WordPress to develop shopping portals. Their numbers are increasing rapidly with each passing day. Let’s have a look at some main reasons behind this trend:

1. Free and Open Source Platform

We all know that running an E-commerce website is an expensive affair. Entrepreneurs need to spend a lot of money on purchasing software licence, themes, plugins, firewall and maintain a team of expensive professionals to run the website successfully. It is not feasible for entrepreneurs with a restricted budget. So, WordPress is a boon for them. It is a free and open source platform for all. Anyone can install WordPress totally free of cost from its official website and start creating his/her E-commerce website. WordPress has a large community of active users. So, you can seek technical help from them while creating an E-commerce site. It gives great financial respite to you.

2. Pre-made Themes and Plugins

Pre-made themes and plugins make E-commerce website development work easier. You can find numerous free and premium themes and plugins for your future E-commerce site powered by WordPress. Pick a good theme and start creating your online shopping portal. You can customize the theme as per your needs to make your site look more appealing and beautiful.

You may also get a dedicated theme created by a competent WordPress development firm in exchange for a fixed price and make your shopping portal stand out of the crowd. Pre-made WordPress plugins help to add additional features and functionalities to your website without writing lots of code. This helps to speed up the website development work up to a great extent which gives a competitive advance in the E-commerce world. Do proper research and analysis to find suitable plugins for your website. Never use dubious plugins created by unreliable developers.

3. No Technical Ifs and Buts

Magento, another popular E-commerce platform, is famous for its technical complexity. Only a tech-individual with a vast knowledge of website building, optimization and maintenance skills can manage an E-commerce website powered by Magento. If you happen to be an entrepreneur with no sound technical background, you need to hire professional Magento experts to run and manage your website. You don’t face such issues with WordPress websites. Both technical, as well as, non-technical individuals can run WordPress websites. You just need to have the basic knowledge of computer operation, internet user, PHP, HTML, CSS, and JS to create and run WordPress websites. Because of the low learning curve, it is quite popular among a large number of online entrepreneurs all over the world.

4. High Degree of Search Engine Optimization

In today’s highly competitive business world, the demand for SEO-friendly websites is increasing by leaps and bounds. An SEO-friendly site is easily scanned by search bots, indexed by search engines into their databases and shown in the top search results. There are many website developers who have limited command over different SEO factors (such as H1-H6 Tags, Meta Descriptions, ALT attributes, etc,).

So, they ignore these aspects while creating websites and end up creating a website which doesn’t follow the SEO rules mandated by Google. Such websites create problems in SEO and other promotional activities and its owner may experience losses in the business. Fortunately, WordPress has several pre-installed SEO features. So, developers can easily create SEO-friendly E-commerce websites. Moreover, SEO Plugins make E-commerce website optimization work easier. So, you become able to generate tangible results in the E-commerce business.

5. Multiple Customization Options

The visual appearance and ease-of-use are the two most important factors that determine the success of any E-commerce brand. Regular online shoppers are extremely dexterous. They come to your website and in a few seconds, they decide to stay or leave the site. So, WordPress website customization is very important to get the desired success in the E-commerce business. Using the available customization options, you can customize your website and manage its colour combination, CTA buttons, navigation, images, slides, etc. It’s prudent to avail the benefits of WordPress custom theme development services. They not only create a dedicated theme for your website but also customize your site to make it stand out from the crowd.

6. WordPress Multisite

When you make progress in the E-commerce business and see a sharp rise in the customer’s expectations from your brand, you feel the need to create a new website. This is not feasible for many website owners as it will require a massive investment and hiring a team of expert digital marketing professionals. WordPress multisite is a solution to this problem. It allows you to run multiple websites from one backend. This helps to expand your E-commerce brand, server a large number of customers in different geographical locations and earn handsome money every day.

7. Frequent Updates

While using WordPress, you get numerous notifications from time-to-time to update the CMS, themes and plugins. As an E-commerce entrepreneur, you must know that regular online shoppers prefer up-to-date, well-maintained and safe websites to purchase the desired stuff. WordPress is a perfect fit in this regard. You don’t need to toil a lot to protect your website and thwart frequent hacking attempts.

8. Adaptation for Mobile Devices

These days, online shoppers like to purchase the desired products using mobile devices. So, all E-commerce websites should be responsive to different mobile devices. It is a necessary precondition to obtain a higher rank on Google & attract users to your website. With the help of plugins, themes, and professional WordPress developers, you can make your E-commerce site responsive devices.

9. Full Control on Content Marketing

The better you perform in content marketing; the more business opportunities are likely to come in your way. Leading search engines always like to give the best results to Internet users. WordPress is an ideal platform for content marketing. It helps to create SEO-friendly content, track errors, see the placement of keywords in advertising materials, and readability. You can make improvements in your content by following the suggestions made by WordPress SEO tools. It also allows you to schedule the publication of posts on the site and reap its economic benefits.

Final Words

WordPress is an ideal platform for small and medium-scale business organizations. They can use it to create and run a feature-rich E-commerce website & generate handsome income. E-commerce websites powered by WordPress CMS are easier to handle and maintain. So, take your online business to the WordPress platform with the help of WordPress development firm & leave your competitors behind in online business. Best of Luck!

About Author:

Emily Johns is a web developer and IT consultant at WordSuccor, A WordPress CMS Development Company. She is dived through open-source code for over a decade and share everything about WordPress and new Web design technologies. You can find her on Twitter!

HTML has not been around for many years. November 1990 marks the day of the first web page and back then there were little to know HTML standards to be followed. A group called World Wide Web Consortium was then formed and have since set the standards that are widely accepted.

Hence, creating an HTML document is easy. To begin coding HTML you need only two things: a simple-text editor and a browser. Notepad is the most basic of simple-text editors and you will probably code a fair amount of html with it.

FrontPage can virtually work miracles, but what's going on behind the curtain doesn't have to remain a complete mystery.

In fact, even if you don't plan on writing one iota of HTML, familiarity with the basics html tags can help you understand why FrontPage behaves the way it does. What follows is an ultra-fast HTML lesson.

It's quite a bit less than you'd actually need to write your own web pages by hand, but it will get started if you need to take a look at some of the HTML TAGS that FrontPage generates.

A web page is nothing more than a simple text file containing HTML tags and attributes. When a web browser summons an HTML file, it transforms this HTML into web pages. You could actually create your entire site using only Notepad, Windows's bare-bones text editor.

Inside every HTML document you will find two kinds of information:  the actual content that appears in a web browser and some strange looking fragments of text enclosed in brackets (< >) that are called HTML tags. These tags tells browsers how to display your content: how big it should be, how it should be formatted, and so on. HTML tags are easy to pick out. Just look for the brackets (< >) in this basic html tags sample of html page:

< html>
< head>
< title>Sample HTML Document< /title>
< /head>

< body>

< p> This is sample text on a sample page < /p>

This is a paragraph.

Text can be < b> bold < /b> or < i>italic< /i> or plain.

< /body>
< /html>

Basic HTML Tags Explained

Here's a breakdown of what is happening in that mini Web page:

• The < !DOCTYPE> declaration represents the document type, and helps browsers to display web pages correctly.
• The < html> tag tells the browser what kind of document it has encountered.
• The < title> element, this comes between < head> & < /head> and will label the web browser's title bar, which is located in the top left of most browsers.
• The < head> tags contain basic information about the page. For example, the document title appears here. (The text of the title appears between its own < title> tags so a browser can find and display it.) If this were a more complex page, the head might also include some HTML style tag information or even a script that animates text or pictures with the help of Javascript or HTML image tag on a particular web page.
• The < body> tags surround the star of the show: the content of your page. Everything between these tags is what viewers will see in their web browsers (paragraphs, pictures, tables, etc).
• < p> indicates the beginning of a paragraph and < /p> the end of the paragraph.

What is responsive design?

Responsive design is a buzz word that we now often hear in the web designing industry. Responsive design is said to be the kind of web design that has more elements that could respond differently according to different devices. You might have accessed a website on your PC and it would have been designed with different elements whereas the same website when accessed with a mobile phone device might have different designing elements, this is what responsive design is about.

Needs for Responsive Design

The world is changing its structures completely and one of the changes that have happened in this world is the shift of business and other such operations on mobile phones and tablets. The same has sparked the needs of getting the websites to be designed in such ways that could make the design to be adjusted according to the device that you are using. This was intended to increase the experience of the user and giving him the adjustments according to the device he is using. But was this the only use of the responsive design or is this the only use that responsive design could bring? Well, not actually we are here with some of the more benefits that responsive design could bring in to your business.

The Top 4 Benefits of Responsive Web Design

• Improving site usability

Navigation is the element to success in web design and if a user is unable to navigate easily then expect that he is going off your website too soon. The responsive design in this context could contribute to making the design of the website easy to be navigated. Whatever device a customer comes on if the responsive design is integrated the experience of the customer could be amazing. This is one of the benefits that could be driven through responsive designing of your website.

• Getting pages with faster speed

Loading time is said to be visitor killer. This is one of the simple theories that you will always encounter in the study of web design that more the load time a page has the lesser the visitors will stay there and thus the load time is required to be kept minimum. The responsive web design can also make you able to have faster load time which is the reason that people usually like the responsive design on their website.

• Decreased Bounced Rates

If you know the website designing and development in-depth you might know what I am going to talk about next but if you don’t here is a bit of clarification for the thing coming up next. Bounce rate is how quickly the user gets away from your website and the lower the bounce rate is the better the experience of customers will be. Content is not the only thing that is responsible for the decrease in bounce rate but also the design is an element for the same. The mobile responsive design might make you able to put up the content that is relevant as well as presents it in the dimensions that are suitable for getting the views. Such as if you have got an animated video from some video animation services and you have only set the design for a PC it might not only make your money to be wasted but also it might make your viewer go away which might have severe effects on your daily visits and sales as well.

• Lower Costs

Well, keeping all things aside cost is something that is non-negligible. You cannot keep the costs out if you are working on something like business or website development. If you are making a website for a business and are working for all types of devices then the best thing you can consider in the designing is a responsive design. Through this, you can cover all of the devices on single costs and won’t have to pay the extra costs. This is one of the biggest benefits that organizations have in mind when they are considering on responsive website design for their business website.

Amazingly, responsive web designs have grown much in recent times. The main reason behind the same as mentioned is the increase in the use of mobile devices and tablets. But these reasons have mentioned that it is not only a trend that is integrated into the structures due to the needs but also because it brings a number of benefits to the field that it is attached with. More than static or traditional design responsive has taken over the world of web designing. A trend that has brought new psychology to this field by bringing the benefits to both the users as well as the developers and businesses.

Online technologies and the internet have undergone a lot of significant changes. Hence, it is no surprise that web development companies function in an increasingly competitive market. Additionally businesses that wish to grow are spending good amounts of time to attract new clients and promote their products and services in a better way.

Are you looking forward to work with an experienced web developer? If you haven’t given this a thought, have a look at a few ways an experienced and skilled team of website developers can boost your business’ online presence:

1. Address your Business Needs Effectively

Building a website is not the ultimate solution for promoting business online. There’s a lot that needs to be done in this respect. Web developers will offer you much more than a basic website design. You can expect other advanced and complementary services required to promote your products and reinforce your brand on the World Wide Web. It helps in maximizing the performance of your website.

2. Optimize Load Speed of your Website

A slow loading website is one of the major reasons online businesses lose clients. Always remember that your eCommerce business is only as good, successful, and strong as your website. Your visitors will not like to browse through an incompetent design and agonizingly slow load speeds. They will leave immediately and forever. The visitors will not come back again. According to a research by Stanford, it is revealed that 75 per cent of internet users tend to judge credibility of a business solely on the way a website looks. In another shocking revelation by Kissmetrics Infographic, it is proved that by the time your website hits four seconds of loading time, it has lost around 25 per cent of potential customers! This is undoubtedly a noxious statistic. Hence, it is important that you invest wisely in an experienced and skilled website development service to overcome this hurdle.

3. Innovation and Competitiveness

Competition has become fierce. The web development industry has improved a lot. Businesses are making sure they remain ahead of technology all the time. Relying on a professional web development service will add the much needed innovation and competitiveness to your website. It is important to boost your brand value.

4. Understand Changing Needs of your Business

Changes in business operations are inevitable. Web developers are experienced and understand the biggest challenges your business faces from time to time. The present age online presence for a business is not just about having a website. It is also about integrating several crucial elements such as SEO, SEM, social media and high quality content. A professional developer will offer services that help to make website work for you.

5. Ensure an Ongoing Service

This is one of the best ways a web developer can help your business grow online. It helps reinforce your brand value. Right from offering an ongoing SEO campaign to an effective monthly maintenance plan, and one off starter plan to get a specific strategy moving, there are several ways these professionals can promise ongoing support for your business website. You may choose a plan based on your requirements.

6. Customer Care

Your business promotion strategy is not over once a website gets uploaded. In fact, this is the point it gets started. You would require continued services of web developers and designers to make sure the site offers exactly what your clients require. Most professional web design and development services offer customer services which are available 24x7 through phone, chat and email. This way, any issue with your business website will be tackled way before your clients know about it.
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If you are all set to launch your business online, it is time to build a website. A business website will help you to promote products and services in effective way.

Trusting a professional is very important. An experienced web designer will give you strong ideas on building the best web design for your business. If you have not considered hiring one, here are some reasons you should.


Reasons you should trust your web designer for developing business site:

1. Your Web Designer will Solve Problems

One of the most important reasons to trust a professional web designer for building your website is that they know how to solve their problems. They can do much more than making your website attractive. These professionals are problem-solvers. Once they understand your current website related challenges, you can rest assured about solving getting these solved in no time. A good website will act as an effective promotion tool for your business. It is informational, promotional, and effective. Your web designer will act as your guide to improve your online presence. They will also help you to meet your business goals.

2. They Know and Understand User Behavior

Web designers have deep knowledge about behaviors of online users. This is because they are constantly into designing sites, tweaking, testing the sites on different devices/browsers and changing them too. Hence, in case, you wish to make some changes to your website, the designer will become the voice of your users. They will consider behavioral trends and patterns that you may fail to consider.

3. You Get Only the Best

It takes several years of experience to picture how a web page may adapt to responsive devices. An experienced website designer is experienced and knows the trick. So why not take advantage of the skill of web designer to know about issues of a design way before they are visible to your client. Make sure you trust your designer’s tips of functionality. Listen to the designer if he/she gives you suggestions on poor user experience.

4. Your Business Goal is their Ultimate Goal

What more can a web designing agency aim for? Your business goals and success come first for them. A professional website designing company will take your website building goal as its personal journey. A good web designer can help you to find out what’s best for your site and eliminate what may not add any value to it.

5. Their Job is to Care about your Clients!

It is the job of website designer to take care of your clients. They are not satisfied or happy unless you are. They will make sure you have an attractive, highly functional website that adds a lot of value to your business. They will work with you and make sure all of project related expectations are met. You do not have to worry about the deadline. A team of professional website designers will not miss the deadline promised to you in the beginning. They will make sure your new site offers the best user experience.

In a Nutshell

Hiring a web design agency is a lot like building a partnership. The two of you will work hand-in-hand for months together (depending on the project). The ultimate goal of the designer is to deliver a product that you love and more than what was promised. It is important to get into a research when hiring a web design agency. Go for one with solid experience. Going through their portfolio is also important before making the final decision.
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Doing Business without website is not a very good way. Nowadays a website is necessary to do good business for small level group to well-known group.

Informative and a keen website generating a very good amount of visitors. Having very good design with proper information on the website, it’s like a blessing for the organization. Getting more advantage from your website you must have a clear concept about how to develop, design and optimize it effectively.

Here in below we have mentioned few tips which helps how to improve lead through Website:-

Responsive Web Design

This is because, nowadays people love to browse through mobile and tablets than desktop or laptop. Responsive website design helps users to surf via Smartphone & tablets. Responsive website design help us to get maximum attention from targeted audience.

Be Informative than Self-Promoter

Many of website owner put lots of content regarding where they are experts and what kind of services they have provided. They put content about their expertise, their business strategies etc. Compared to this, some of the websites have put content regarding their customers, that kind of content presentation will attract visitors to read in detail about what kind of help your organization have been served them and how you help them. If your website have that kind of presentation in website then have more chances to generate more leads.

Video Presentations

Video presentations are always good for doing client communication. Optimize your work on video platforms regarding your client requirements are the best way to engage with users. Video presentation always clear the idea than any other platforms. Even plenty of video promotion sites are available on net, so you can also work out with the use of some basic SEO tricks to get more visitors through organic way.

Be Simple

A well designed website will surely get more visitors but it’s not meant that to use lots of linking and used of lots of unnecessary text and pictures. When we optimized sites with too many links and text visitors will surely confuse, there is a chances to increase bounce rate of your site. So that’s why be simple with proper layout and informative text to converting them into future clients.

Optimize thanking you Page

Once actual users done with a submit button to purchase the product or interested in your services be sure to optimize Thank you page and reward them regarding their interest in doing business with your organization. That’s will sure give boost to win client trust in the future and have a chance to work with them for a long time.

Author Bio.:- Priya is a Technical SEO at Hopinfirst, a leading mobile app development company which provide best ios app development and Android app development Services.

There is still a lot of confusion between UI and UX. Most people or let’s just say, layman, tend to confuse the two to be the same. Well, in reality, UI and UX are two different concepts. Both may work in close in relation to each other but they serve different purposes. These terms may have been around for a long time, but people are still confused between the two. In this guide, we are going to state the difference between UI and UX. If you are interested to learn the meaning of both these terms then read along.

What is UX?

UX stands for user experience. It is basically a comprehensive process of creating a web product which can result in a great product or user experience. UX design is focused on the development of the overall design of the product such as an application or a website. The main purpose of user experience is to promote full customer satisfaction. This is achieved by providing a great user experience on the web environment. UI and UX of a website are managed by a UI/UX design and development company.

What Is UI?

In contrast to UX, UI Design refers the outlook of the website or an application. It primarily focuses on the visual elements of the web product such as buttons, menus, images, dropdowns and other similar components. Development of UI is related to choosing the colour, following the latest design and defining the corporate identity of the web product.

UI developers focus on creating and improving the character of the web product. Their main task is to enhance the outlook of the product. The user interface is that first thing that is noticed by people when they visit your page. If your site has a dull UI, visitors are likely to ditch your page and never come back. UI has a direct role to play in retaining the attention of your visitors. With the help of a UI/UX software development company, you can achieve the ideal UI for your website.

Benefits of A Great UI/UX Design

Having a good UI and UX design for your web product can benefit you in plenty of ways. Some of the benefits that you can derive from it include the following.

Increased Productivity

You should be informed that a better user experience can result in increased productivity. Having a good UI and UX design for your site ensures that each of your users spends more time on your site. This will also lead to increased sales.

Reduces development time

Around 50% of the time is lost in redoing and fixing mistakes that could have been easily avoided. This is why it is important for you to make sure that the design of your web product is made right in the first place. This will spare you from facing troubles later on.

Lower costs of support

If you have a well-designed app, you can be sure of the fact that it is going to work. However, when an app is designed poorly, you need spare expenses for documentation, training, and support. All of these results in higher costs later on. A well-designed app is also known to put less stress on the developers.

Customer retention

Another important benefit of building an intuitive and beautiful design is that more users will want to use it. If they like your product, chances are that they are going to keep using it. In today’s time of rising competition, it is extremely important for you to retain your customers. If by having a better UI and UX design can help you with your customers then it is totally worth a shot.

Customer acquisition

Having a better user experience and design can provide you with a competitive benefit. This will help you to attract more customers. You need to understand that UI and UX development is more than just designing a web product. It is an effective part of doing good business.

Conclusion

UI and UX both work together and contributes to the success of a website or application. One cannot work without the other and even if they do, it will be a complete failure for you. It is the work of a UI/UX development company to make your web product a success. Users should get the comfort of both UI and UX while visiting your webpage or using your application. These two are the most important factors that you need to look into while developing a website. Hopefully, now the difference between UI and UX is clear to you.

The process creating a logo is not as easy and simple as it sounds. Most of the non-graphic designers and common people think that logo designing is a simple process of making interactive designs. While on the other hand, logo designer has to consider a lot of aspects and perspectives before starting the design and development processes.

When it comes to developing a high-quality and user-interactive logo, a professional logo designer must consider how the people will respond to the logo design. Most of the logo designer disregard the logo design psychology when it comes to determining the color schemes and design layouts of a logo design.

Logo designing is not all about making an attractive emblem; it is concerned with analyzing the purpose and meaning of a logo. A logo is not just a brand’s identity rather it a representation of the brand’s purpose and message.

What is logo design psychology? 

Understanding the psychology behind the logo designing process crucial for creating a high-quality logo design. Logo design psychology is all about determining how each design element will impact the viewers and targeted audience. To leave a long-lasting impact on your viewers, it is important that you should know the meaning and purpose behind each integral design elements.

Each logo design elements adds value and meaning to the logo. Depending on their understanding different people interpret the different meaning for the same logo. Therefore, it is vital that before finalizing any logo design you should think over each design attribute as each attribute will hold different meaning and value to different sets of people.

In order to deliver your desired business message to every potential customer, it is important that your logo design should build a visual identity of a particular business organization and brand. Whether you are using online free logo maker tools to create your own logos or you have hired a professional designer, understanding logo designing psychology is crucial for the logo development process.

Psychology of colors in logo designing: 

Color schemes and color combinations play a pivotal role in logo designing which is often misunderstood and neglected by almost every client. It is crucial to understand that every color holds a distinct meaning in the logo designing process. Color not only adds meaning to the logo design rather it refreshes and enhances the look of every logo design.


Choosing the correct color theme, combination and shades are the initial steps in making the exquisite quality logo. Selecting the color theme just for the sake of following the trends will not only make your design look bad, but it will also fail in capturing the attention of the targeted audience and potential customers.

Different colors convey different emotions, and each person has a different reaction to them. Therefore, it is important that every designer should have a clear understanding about the color psychology in logo designing before starting any logo design project.

These are some of the widely used and preferred colors with their psychological impacts on the onlookers:

• Blue: 

Most of the business organizations and big international brands have blue-colored logos. Social media sites like Facebook and Twitter has blue-colored logos. Globally recognized brands like Pepsi and Intel have blue-colored logos. The reason for using blue colors in business logos is that blue color is known to have a calming and positive effect on the onlookers.

• Black: 

The color black is considered to be color of strength and supremacy. Whenever a company wants to portray itself as a pioneer in the market and niche industry, it goes for black color in logo designing. Brands like Nike and Adidas have black-colored logos which helps them in developing and maintaining the position of leaders in their niche market.

• Grey:

Grey is a neutral color which goes well with almost every shade of color. Grey gives a modest and authoritative look to your logo design. This color is usually used as a substitute for black color. Popular companies like Apple have grey-colored logos which helps in giving its logo a look of the influential brand.

• White: 

The color white represents purity and simplicity. Most of the professional designers include this color while combining it with different shades and colors. However, one thing to bear in mind is that the color combination should represent the personality and values of your company/brand.

• Green:

The color green signifies earthiness and health. It holds a wide range of emotions and meanings. Numerous eco-friendly product manufacturing companies and brand use this color in their brand’s representation. Most designers use this color to represent safety. Green is also regarded as the color of peace and esteem.

• Brown: 

Generally, the color brown is used to represent earthiness and harmony. However, most of the designers consider brown color as the color to show responsibility and solemnity. Most law firms and construction companies have brown-colored logos.

• Yellow: 

Yellow is an eye-catching color because of its characteristics. Yellow is mostly used in signboards and traffic signs to increase their visibility. Yellow is also regarded as the color of enjoyment and joy.

Conclusion:

A professional logo designer will not consider the impacts of color in logo designing rather he will also keep in mind the importance of shapes, lines and other design elements before coming up with any logo design layout. Each design element holds power to affect the viewers and the targeted audience.

WordPress and Blogger, both are most widely used blogging platform. Both of the CMS are around from over 15 years now and are powering millions of blogs. However, both of these blogging platforms comes with their own advantages and disadvantages. So, if you are planning to seriously start a website, you definitely have thought about whether you should start your blog on WordPress or Blogger.

So, in this article, I am going to share with you the most important reasons & drawbacks of both of these blogging platforms to end up your confusion.

The Origin

Blogger (aka Blogspot) was launched by Google, our most favorite internet company on August 23, 1999. It was launched by Google mainly to provide its users a public portal to share their ideas, interest, hobbies and thoughts will people of Internet by the means of this free blogging platform.

WordPress was launched by Matt Mullenweg on May 27, 2003 with the similar purpose to provide users a platform to share their ideas. This idea was further taken ahead by Matt’s company Automattic Inc. launched in August 2005.

Flexibility

Both WordPress and Blogger blogging platforms allow you to create free blog on their own website as a subdomain as well as setup WordPress/Blogging on your own domain too.
If you want to create free WordPress blog, you need to free signup on wordpress.com  & if you want to install WordPress on your own domain independently, grab the software from wordpress.org.

Blogger free blog can be created by signing in blogger.com using your Google account and proceed to provide a name for your free blog. If you need to install Blogger on your own domain, you need to enter its details on your Blogger account.

Difficulty to Use

If you haven’t used any of these platforms then you will find using Blogger easy than WordPress because Blogger’s interface is very similar to Gmail and other Google tools. Blogger’s editor is quite similar to Gmail text box which you use to write and format your emails.

WordPress is a bit complicated. It follows a small learning curve but is future oriented. And, if you dedicate a little time in understanding it first then complicated stuff like this top movie websites table, buttons, columns, etc. can be made very easily than blogger.

Free Blog: WordPress or Blogger?

Due to the community structure of WordPress, even a new free WordPress blog can attract many ideal readers if you actively participate in the community and interact with other writers through their WordPress hosted blogs. Blogger doesn’t have any such community surrounding the platform and don’t also expect that being the blogging platform from Google, you will observe any SERP boost because Google is neutral in this case. But yes, you can expect fast indexing of your Blogger articles, and this blogging platform is comparatively easy to use, right?

Pro Blogging: WordPress or Blogger?

This blog ComfortSkillz is built on Blogger/Blogspot. Explore the site, you can see the website is well organized, clean and fast. And, the website Supportive Guru is developed on WordPress which is also quite interactive and neat.

So, it depends you. You can create high-quality blog using any of these platforms. If you aren’t sure, I recommend you to try both platforms using their free blogs and continue with the one you are comfortable with.

Happy Blogging! ☺

Are you just getting started with a WordPress website? It is time to work towards the kind of results you want. Use the best WordPress best practices to ensure success for your site is a success. Here are some tips for WordPress beginners to look out for:

Don’t be Afraid of Sidebar

Although WordPress sidebars may look like your closet, it isn’t one. So don’t be afraid of it. It is overloaded with ads, social media icons, and links to recent tweets, Facebook fan pictures, and a lot more. You might find it very difficult to find the crucial info or link that you wish to direct to your visitors or want them to click on. Don’t worry. Simply cut down your sidebar to utter essentials.

Now go into Appearance & Widgets. Remove all things from here except the widgets that is important for your business. In case, a widget fails to add people to your list, simply hire a professional web developer to take an action.

Make Images Work for You

Images are important part of any website. These add beauty and increase visitor’s attention to the pages. Adding images will also optimize pages for search engines. Uploading an image to website gives an opportunity to add a keyword in image title. You can also add alternate text fields.

Title tag for an image creates text will appear the moment someone hovers over that specific image. Alternate text tag is the text a visitor sees in place of your image. All you need to do is allow these to make some sense. For instance, if it is about a mobile phone and you’ve used an image of a smartphone, avoid calling it simply a mobile phone. Call it “Best smart phone for modern users,” or some text that exactly describes what visitors will find in your content. Also make sure the alternate tag accurately describes the image you show. Avoid stuffing the site with random keywords.

Get Response with a Landing Page

Looking forward to get your website visitors to take action? Make sure you remove all distractions. You must make your visitors pay attention to your landing page. Most premium WordPress themes such as Prose come equipped with a landing page template. It will create a page without navigation menu. It has a lot of white space.
This will direct visitor’s attention on the kind of action you wish them to take. It increases your chances to fill in the form you wish to, follow your shared link or click the ‘much desired’ Add to Cart button. Premise will also help in copywriting advice. It will also offer an extensive library of images to make the page effective.

Good Read: Ultimate Guide to Get New Websites Ideas

Premise is the best option for creating versatile landing pages. You can keep full control over style. The best part is that you don’t need to know about coding.

Lowly Footer is Important

This area is right at the bottom of a WordPress website and a forgotten one in most cases. The place is just right for adding a copyright message. You can add a link to an important page or some crucial information about owner of your website.

A lot of premium themes will allow expanding footer into a full-size content section with ample space to include the following and a lot more:
- A short bio
- An opt-in to email list
- Links to popular pages / posts

Usually visitors scroll down to the footer. They want to know see who’s behind a site. Make sure you provide them with the info they are looking for.

You can start with the right foot. Focus on building a long-lasting association with your WordPress website using the techniques mentioned above.

Database management is witnessing a significant shift over the last few years, and the center of this shift is the advancement in NoSQL database management systems over the conventional relational SQL databases. Even though people are a bit hectic about the NoSQL concept, there are some significant advantages NoSQL databases got to offer, especially as cloud computing is largely gaining in popularity.

Latest of the NoSQL databases are created to cover up the limitation of NoSQL DBMS technologies. In comparison with the conventional relational databases, NoSQL is easily scalable at any point without the need for additional resources and also cost-effectively.

Along with it, these databases are also capable of offering better performance, and the data management models of NoSQL addresses many longstanding shortcomings of relational database models.

NoSQL advantages

On a quick review of the major advantages of the NoSQL databases are:

• Ability to handle a huge volume of unstructured, semi-structured, as well as structured data.
• Ability to handle agile sprints, constant code pushes, and quick iteration, etc.
• Support object-oriented coding which is more flexible and easier to use.
• Cheaper, scale-out model architecture compared to the monolithic architecture which is more expensive.

As of late, we can see more and more corporate firms are leveraging the benefits of NoSQL DBs to handle the increasing numbers of specific use cases effectively. The major NoSQL databases now are also open-source, which will not only reduce the cost, but also make it easier to develop, share, and implement it freely.

MongoDB as a leading NoSQL database

On thinking of NoSQL databases, companies now tend to choose MongoDB to develop the modern-day applications. The reason for the increasing popularity of MongoDB is that it offers many major advantages of the relational databases too along with the latest innovations in NoSQL. However, we need also to consider that it has some shortfalls too when it comes to meeting some specific database requirements, which can be better performed on NoSQL databases.

Why MongoDB?

As we know, the universe of data is ever expanding, which had further given rise to the requirements in efficient databases and better DBMS practices. We need optimum performance along with anytime availability and need-based scaling on handling huge volumes of individual data chunks. This is one major reason why MongoDB is adopted by more and more business database administrators to reap the best results.

As is the leading NoSQL database among a handful of its kind, MongoDB has many significant advantages. As we have seen above, unlimited scalability, speed, and high flexibility are the major benefits making it popular in terms of handling a huge volume of data. With these advantages, MongoDB helps the businesses to streamline the data flow, manage their applications in a better manner, and also improve the overall user experience.

A short overview of MongoDB

As RemoteDBA.com points out, MongoDB has an increasing preference over a very short period of time. Many bigger global corporations too with the need for handling huge volumes of data in a quick and agile manner have also adopted MongoDB as their database system. MongoDB is:

• Open source
• Object-oriented
• Simple
• Dynamic, and
• Scalable.

This NoSQL DB is written in C++, which is a solid platform well known for high performance and admirable flexibility. Some of the major advantages of MongoDB suite are as below.

• Unlike relational databases, the application code in the DB gets mapped to database objects in a document model. This makes data management much easier and quicker.
• The scope of larger geographic distribution, horizontal scaling ability, high any-time availability is built-in features of MongoDB with a distributed database.
• Data analytics which is a mandatory need now in real-time is aggregated at MongoDB with built-in features to do indexing and raise random queries. This enables the users to determine the section-wise performance of the business more effectively.
• The fields in the MongoDB can vary based on the changes in data structure over time. This offers larger flexibility and made possible by using documents which are similar to JSON for storing data.

Businesses sector where MongoDB can be implemented effectively

Some of the major sectors where MongoDB may be the most appropriate database choice include, but not limited to:
Social and mobile infrastructure

• Data hub maintenance
• Content management and content delivery
• Managing user data and effective handling of it.

From a functional point of view, the major areas in which MongoDB can be effective in include:

• Real-time reporting of data for live business functions by recalling data from multiple servers. MongoDB can collect data and delivery out quickly in order to make the real-time business decision-making function more effective.
• The changes and upgrades to your business databases can be much easily and quickly done in real-time with the flexibility and scalability offered by MongoDB.
• Mongo DB can also be very effective in CMS (Content Management Systems). CMS is now widely used for business application development. For those who need high flexibility in database design with fields and parameters changing in different documents, MongoDB can be an ideal choice.
• MongoDB supports a rich object model, where objects of specific properties can be nested with one another in multiple-level database architecture. This model is largely object-oriented to represent all kind of object structures easily. You may also be able to index properties of any objects at different levels of the hierarchy. This is a very powerful feature by MongoDB, making it highly competent for the advanced technology needs.
• The modern-day businesses which implement data collection through a wide range of sensors, which generates an overwhelming volume of data, MongoDB can effectively handle. Traditional RDBMS systems may crash with such huge data flows.

With all the above advantages offered over traditional SQL databases and also the competitors in NoSQL sector, MongoDB has now become the most preferable NoSQL database management system in a very short span of time itself. In fact, being in its infancy stage now, we may expect more from this DBMS in the coming times to make it more acceptable and capable of handling the upcoming challenges in the changing technology field.