comfortskillz: Marketing

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Monday, July 22, 2019

Get Ahead of Real Estate Competition Using Technology

dfs 6:50 PM 0

Real estate markets have been the breeding grounds of tougher competitions since forever. With the world profligately becoming dependent upon technology for the simplest of the task, real estates' marketers must shift their attention towards the technological advancements that could prove to be beneficial for their business. Undoubtedly, the real estate businesses have been seeking help from whatever technology available at the time since forever. However, there are some of the recent top-notch technological assistances that must be considered by every real estate agent struggling to beat the competitors. Some of the most beneficial technical tools for real estate related individuals are as follows:

Blockchain technology

Due to its support for cryptocurrencies, the blockchain technology is expected to rule the real estate businesses soon with its potential to provide an unprecedented amount of ease to the users. Owners and agents can simply put the tokenization facility into use by retailing the ownership rights of their property in parts. Using the blockchain, the consumers and estate retailers can sign and manage their contracts easily without the fear of any loss or illegality. Among other perks of using blockchain, safe and convenient storage of property rights is the one which can persuade anyone to use this technology for their business.

ROI calculators and machine learning

Whether it is about selling a corner plot or some Riverfront residences, real estate agents must be able to calculate the exact costs and profits for each property they are dealing in. However, this takes a lot of time and effort on their part. The advancements in ROI calculators and machine learning have made it easier than ever to calculate everything almost accurately. Using these technologies, the real estate agents can easily predict the costs of lands, the profit they will get from those lands, calculate their commission, the profit their customers will be benefited with, and other related ROI calculations.

Virtual Reality technology

VR has been making waves in all shades and walks of life but has not been used in the real estate business yet. Using VR, the estate agents can move a step forward in their markets and beat their competitors easily. VR makes it easier to view and assess any piece of land and any property thoroughly whether you are physically present at the location or not. VR can help remote buyers walk through the property and experience it themselves even if they are not able to go to the location physically and therefore, the agents using this technology are sure to attract more clients.

Voice Assistant speakers – personal assistants

Real estate agents need to be very vigilant with their appointments and meetings and also need to be fully aware of directions. In the case of the unavailability of a human personal assistant, these speakers can prove to be a game-changer for the business if used smartly. Voice speakers can respond to the generic queries of the clients, can help in setting the meetings, guide about directions and weather, and do other such small yet tiring tasks easily.

Other than these top-most technological advancements, some various apps and websites can be used as a support tool for anyone in the real estate business.

Tags # Business Ideas # Marketing Continue Reading

Wednesday, July 17, 2019

App Store Optimization Checklist to Follow in 2019

dfs 6:29 AM 0

App Store Optimization (ASO)
Just when you thought you have succeeded in gaining the highest position in the online industry, the term ASO arrived to boggle your mind. With the advent of applications and app stores, marketers now have to worry more about getting recognized on a different version of the browser, one that is only dedicated to apps- the App Store. For all the iPhone users, the algorithms of App Store changes exactly on the pattern as it do in Google.

The criteria are more or less the same despite the usual difference of content delivery method. The scope of ASO is to bring potential apps among the top places so that users can view the ads of those apps to download. If you stay behind the herd and avoided applying advanced techniques to optimize your application, potential customers will never find you.

Relation between SEO And ASO

These two terms are similar in attributes in the online world. You get to perform the search engine optimization to bring your website among the top searches, and when it is about your application, you will need app store optimization to play its role. So, the techniques may differ but the basic criteria will remain the same. You will have to make your description, content, and links strong and attractive or its safe to go for the best app store optimization services.

Steps to Perform App Store Optimization

Learn about some basic techniques to optimize your app and make it capable of gaining a prominent place in the App Store.

Step #1: Gather Keywords

You are well aware of the important keywords have in optimizing a brand. Similarly, when it comes to increasing the online reach of an app, you need to garb the most relevant and high-ranking keywords related to the niche or category. The easiest way is to first gather at least top fifty keywords for your app and then run the following mentioned tools on them to detect which are the most useful out of all. You can use Keyword Suggestions. OneLook Reverse Dictionary and Übersuggest as these are the high tech tools for appropriate keywords research.

The Keyword Strategy

Like everything else, there is an App Store keywords strategy, which you must make, sue of. As per the strategy, you need to get your hands on low-density keywords. It will let your app enjoy an initial momentum. If you opt for the one having reasonable difficult and high popularity, it will create hurdles in gaining a prominent place in the start. Moreover, in your app description, opt for long-tail keywords as such phrases will more effectively cover your niche.

Retire Poor Keywords

Never stick to the keywords list you gathered in the initial days of your optimization. You have to analyze the performance of each one of them in generating. If you find your keywords getting exhausted or unseen you must throw them off and replace them with a handful of new keywords. It is important to keep a proper check on the status of the keyword and to have proper knowledge about the ones that are working more progressively in increasing accessibility of your app.

Step #2: Keyword Indexing

Now that you are fully aware of the use of long-tail keywords, the strategy and the replacement of retire keywords, you need to learn about indexing keywords at the most appropriate places. When you compose the title, pick the closely related keywords to add in it. It should make the message clear and instant attention-grabbing. If you titles will have keywords in it, outcomes will become easier to achieve.

Moreover, you can even add the keywords in your app name as well. Turn on your creative side and think about a name that can sound cool and have a keyword in it as well. For instance, the app Google Maps- GPS Navigation, from its name you can get a complete idea as to what the app is about. Amazon, Shopping made easy is yet another example that clears every confusion and indicates its niche and service type.

Furthermore, you can index keywords in the subtitles, which is available only in the App Store. Just beneath the name of the app, you will find a space available to add a small subtitle for your app, which will highlight its niche or category. You can add a keyword there to score great outcomes.

The next place to add the most relevant keyword is the app description. In the App Store, the description is usually precise. Therefore, you must add keywords that can explain the purpose off your app while being optimized enough to grab more attention. You have to meticulously compose the description keeping all of these points in mind.

Step #3: The App Description

In the Google Play store, you will be given with the maximum limit of about 4000 characters to compose an app description and a minimum of up to 80 characters. Moreover, when it comes to indexing keywords, you will be allowed to only add keywords for five times only.

If you compare the criteria with those of App Store Optimization, you will find a major difference between the two. In the Google Play Store, you can repeat the use of the same keyword for five times but as per the ASO criteria indexing the same keywords in the title, description or subtitle is a complete waste of an opportunity. You can go for any other keyword instead.

Wrap Up

When you know how tough it is to get recognized in a pool of best apps, you must promote your creation using quality resources and successful techniques. Upload a high definition logo and compose well-versed content for your app so that it attracts potential users instantly. Moreover, keep an eye on your competitors to become aware of all the techniques they are suing to score great outcomes.

Tags # Marketing # SEO Continue Reading

Monday, June 24, 2019

8 Smart Tactics to Reduce Your Photo Product E-Commerce Cart Abandonment

dfs 12:12 AM 0

Window shopping doesn't only happen in offline stores, online stores are too experiencing it a lot in the form of cart abandonment. Nothing is heart-breaking for a store owner than a customer leaving the cart at the last moment and never comes back.
Shopping cart abandonment is a nightmare for store owners. A whopping 98% of people who visit an online store won’t make a purchase that makes the average cart abandonment rate to 67.91%. No matter what product you are selling, cart abandonment is a common complaint every single e-Commerce owner cry about. For a photo product eCommerce, things are no different either, they add custom photo goods to their cart and vanish forever.

What is Cart Abandonment and why do People Leave Halfway?

Cart abandonment is when a customer has added products to the shopping cart and is on the verge of buying but decides to quit right before the checkout process and apparently never returns. Now, the reason behind doing so is not for fun, there are few reasons why people leave halfway like;

Unexpected costs (like extra shipping or taxes)
Complicated navigation
The long and tiring checkout process
Better price somewhere else
Security concerns

Therefore, for your photo product eCommerce store, here are some tips to prevent customers from abandoning the shopping cart.

1. Be transparent. Avoid giving price shocks

It is when the hidden costs show up, half of the people abandon the shopping cart. Customers never like surprises when it comes to payments. Don’t give them shocks by revealing delivery charges, shipping charges or other in the end. Give them a detailed description of what all charges they are required to pay so that they can prepare for it and decide to buy no matter what.

2. Offer free shipping

Who doesn't like free? Most of the times, shipping charges are a turnoff. As per Forrester Research, 40% of visitors abandon their shopping cart just because of the shipping is not free. Same goes for the delivery charges. If you can't afford to give them for free, put some conditions like a customer has to shop for a particular amount to get free shipping or offer them an incentive or discount for their next purchase.

3. Remind them about their abandoned cart

It happens that a customer abandons the cart due to some genuine reason but then forgets about it. It is your duty to remind them about their cart. Set reminder notifications or emails such that whenever a customer abandons the shopping cart, the reminder reaches them soon and continues to prompt them to finish the shopping.

4. Allow guests to checkout

Not everyone likes to create an account or register in order to shop. Instead, you can always ask them to create an account after the checkout process and encourage them to do so by offering benefits of account creation like discounts, special offers, referral discounts, shipment tracking etc.

5. Implement popups

When a customer is about to leave your site, you can prevent them from doing so by creating an exit-intent popup. They are the pop-ups that can easily be installed on your store’s web to print photo book software and they appear right when the user is about to exit. You can add your encouraging message in the pop along with some offer that can make the customer rethink before quitting or even better, finish the shopping.

6. Eliminate complications

Be it the navigation or the checkout process, anywhere a customer is facing trouble with your website must be cleared and made simple. Customers don’t like to get stuck somewhere because remember, they have other options.

7. Display security badges

Due to rising cybercrimes, it is normal for customers to doubt your website. Hence, before providing their personal details and financial information, they would want to know whether you can be trusted or not. Show all the security measures you have taken like a valid SSL certificate, various trust logos and security symbols like Verified by VISA, PayPal Verified, Norton Secured and so on. All of this will help people feel protected and safe.

8. Keep payment options open

Customers hate when they are willing to pay for the product but their preferred mode of payment is not available. You never know, when you will get customers from abroad then how will you ask them to pay? Therefore, include all the universal payment methods, such as PayPal, Visa, Mastercard, Discover Card, Diners Club, and JCB.

Conclusion

You can't put a stop to cart abandonment but you can lower down its rate with the above tips. Track first, why people are fleeing from your cart and focus on improving those sections of your website. Hence to keep your store running with online photo book software in good shape, you need to make the necessary amendments on your site as we discussed above.

About the author:

Amy Watson has completed her education in Information Technology sector and then she has started working in eCommerce web to print research & development segment at Design’N’Buy. After getting more than 5 years of experience in web-to-print technology market segment as well as Print Commerce product customization software development & solution she found best interaction model about it. She really enjoys her success in research and development for start-up business by extending current model with highly reflective ROI model.

Tags # Business Ideas # Marketing Continue Reading

Thursday, May 30, 2019

Social Media Marketing Tips for Pre-Planned Corporate Event Live Streaming

dfs 5:53 AM 0

For any event’s success you need to reach large and right kind of audience. By building you and your company a reputation on social media and staying in touch with your audiences regularly gives a stable audience base. Gaining an audience is a major challenge and advertising requires spending huge chunk of finances which only an established organization can afford. For an entrepreneur who is still struggling to make a name, this is an impossible task. Social media is no longer a novelty, it is now a necessity.

Facebook, Twitter, Instagram all have introduced live video streaming services to their platforms and the brands are adjusting their social strategies accordingly. Live videos add a human touch as compared to images and texts, one big reason why audiences prefer live video more. By live streaming to social media channels, you are creating an eye-catching content that boosts your positioning, attracts viewers and lures them back to your website for more. With so many platforms available, it is hard to focus on just one, so several organizations have started giving equal time to each platform.

In order to impart knowledge about your live broadcasting event, place advertisement through account/ channel/ page on various social channels. It is important to follow well planned and effective live streaming strategies for different social media platforms so that all channels comes out as a successful medium.

Facebook Live Streaming

Facebook live streaming lets you broadcast real-time video to Facebook with the help of a mobile device or computer.

YouTube Live Streaming

With YouTube live streaming you can reach and interact with your target audience in real time by choosing to teach a class or hosting live or streaming a video game and more.

Periscope Live Streaming

Periscope live streaming is an Android and iOS app that enables you to experience and share live video streams directly from your tablet or smartphones.

Instagram Live Streaming

With Instagram live streaming you can stream videos to Instagram stories and engage the audiences in real time, an alert intimates the followers that they can view the stream live.

Social media marketing tips for success:

Live stream on multiple platforms - With the help of various devices, events can be live streamed side by side on multiple platforms like Periscope, YouTube, Facebook and Twitter which will multiply your reach instantly.
Timing - Always pays attention to the timings of the live stream for maximum reach. Make sure you select a time when most of the users are online. For an entertainment event, you can choose weekends and official events like conferences; weekdays will suit the office going populace best. Also, check the analytics before setting the time.
Choose a platform that gives you maximum audience - Live video streaming services offers different sort of engagement on different social media platforms. The analytics will reveal all. Opt for a platform and live stream where the potential audiences are more likely to be online.
Email blasts - If you already have a strong user base, send mass emails and inform the users about your upcoming event along with the timing and platform/ URL you are going to live stream. This conventional technique of advertising never goes a waste.
Guests’ attending - Let the audience know if there are any reputable personalities attending your event as a chief guest. Making use of a person’s reputation is one of the basic marketing techniques of selling a product.
Cover every social media platform - Do not leave out any social media platform while advertising, cover all like Periscope, YouTube, Twitter, Facebook. Let your audiences know where they can tune into to watch the live stream as ask them to share the URL with as many as they can.
YouTube video advertising - YouTube lets you reach more audiences, particularly if the video advertising becomes viral. YouTube videos have a wider reach and there are more chances of the video being shared on social media like Twitter, Facebook, Periscope and more.
Constant updates - With the help of timing and sharing partial content of the event with the followers, you can build suspense. This will garner more attention as the followers might find it interesting and spread a word about your event. Try including images instead of text as it catches more attention. Create images that comprises of appealing information about the event.
Create images, trailers and teasers - Make use of appropriate images which can be a general one to let the users know what to expect from the event. Tease your rehearsals, preparations and more to generate interest. Invest on trailers; this will make the users aware about the content regarding what will be covered as how is it going to benefit them.

About the author –

Mayra is a passionate designer and a personal blogger. Her interest is in researching the latest technologies in the social media world. She is currently researching about live streaming services and solutions like Facebook, Youtube, Periscope, Google Hangout & more. In her free time she loves to travel and reading fiction books.

Tags # Marketing # Social Media Continue Reading

Friday, May 24, 2019

A Guide To Writing An Award Winning Product Video Script

dfs 4:56 PM 0

72% of customers would rather learn about a product or service by way of video (Source). At the same time, on Facebook, users were found to only watch 4% of the complete video length (source).

There is clearly a gap here. While users want to watch more videos, brands are falling behind when it comes to producing quality videos.

In order to get the art of video making right, perfect execution of the first step, that is, writing the script, is critical.

Read on to find out how to write a product video script that makes the viewers stick.

5 Simple Steps To Write a Killer Brand Video Script

Find Your Focus

A video that speaks to everyone, does not speak to anyone. This is especially true when it comes to videos produced by brands. If your video is all over the place, it will not entice anyone.

When it comes to finding your focus for a product video, the first decision is to zero down on what kind of product video do you want to make. The most known categories are:

Marketing Product Videos

Product Overview Videos

Product Demonstration Videos

All these videos find their applications at different stages of the conversion funnel. That being said, in order to be effective, all of them need to have a focus. For instance, in the case of a video that is meant to sell a certain product, you need to know which features of the product you need to highlight.

In the case of overview and demonstrations, the focus is pretty clear, the product itself. However, since marketing videos are mostly meant for top-of-the-funnel audiences, they need to be short (more on this in the next section). Since they need to be short, finding a unique focus, a highlight that the audiences will relate to, is essential.

The most effective way to find this angle or focus is to have an in-depth understanding of your target audience. Don’t just limit your research to demographics. Instead, dive deeper. Understand their problems. Understand what makes them click, how they come to a purchase decision.

Once you understand their most salient problems, it will be easier to zero down on a focus that speaks directly about solving that problem.

Keep it short

Fact: Longer videos deter users.

Our attention spans are diminishing with each passing day.

In a study conducted by Animoto, this is how users responded to the different lengths of demonstration and overview videos:

Source

As you can see, the percentage of viewers that watched the full video diminishes as the video length increases.

The case with marketing videos, as mentioned earlier, is no different. In fact, top-of-the-funnel videos are talking to strangers, they need to be much shorter and to-the-point.

Think about it, if a customer is watching a demonstration video after making a purchase, they will be prepared to sit through at least a few minutes of video content in order to understand how they can make the most of the product.

However, when a prospect is contemplating a purchase, and your video does not entice them, they will probably bounce and find a competitor’s product video.

Thanks to the Animoto study mentioned above, we have data-backed insights on the ideal length of product demonstration and overview videos:

Product overview videos with a duration between 30 and 60 seconds drove 39.2% complete views.
Product demonstrations drove maximum views when the video length was between two and three minutes.

For explainer videos, 90 seconds has been found to be the sweet spot. However, this number may change. For instance, Hubspot found that ideal length of videos on Instagram is 30 seconds. On the other hand, on YouTube, 2 minutes is the golden number.

Bottom line, you cannot have a long product video unless it is a demonstration video. The exact length will depend on the type of the video, along with the choice of platform(s).

While you may be able to speak up to 200 words a minute, it is best to stick to 125-150 words per minute to make sure the viewers don’t miss out on any information.

Tell A Story

The importance of storytelling in marketing terms cannot be emphasised enough. Storytelling helps users relate to your content, regardless of the format. However, when stories are paired with visuals, the effects are amplified.

Even when we talk about product overviews or demonstrations, stories help brands position their products in real-life situations.

Once again, the art of storytelling goes back to understanding your ideal customer along with their most prominent pain points. If you have followed the previous steps correctly, telling a story with your script should not be a challenge.

Get To The Point

When making a product video, it is important to face the reality that the web is filled with some extraordinary content and watching a product video will rarely be a priority for anyone.

That being said, if the user does watch your video, make sure you get to the point within the first 30 seconds. Let’s face it, nobody likes beating around the bush.

Add to that, the diminishing attention spans of the average internet user, along with an ocean of interesting content just waiting to be consumed.

Point is, if you don’t get to the crux of your video in the first 30 seconds, viewers will bounce.

Conclusion

In order to be able to write a phenomenal product video script, the one thing you must get right is the understanding of your audience. Don’t just limit your research to what makes them click, or how they arrive at a purchase decision, but also understand how they interact with various content formats and collaterals.

A good script is one that speaks to its ideal audience in a language and manner that is comfortable and easy to understand.

Tags # Marketing Continue Reading

Tuesday, May 7, 2019

How You Should Pick an Inbound Marketing Agency Partner (New Guide)

dfs 3:30 AM 0

In order to correctly choose your Inbound Marketing Agency Partner, you should be made aware of the definition of Inbound Marketing.

Inbound Marketing

By utilizing methods such as content marketing, branding, social media marketing, and SEO (Search Engine Optimization), you can captivate customers towards particular products and services. This technique is known as Inbound Marketing.

You Have Decided To Avail Inbound Marketing Services

You have finally come to the decision of hiring an Inbound Marketing Agency Partner after much contemplation and analysis of your company's future goals. Thus, the search for the ideal Inbound Marketing Agency Partner has begun. You should come to terms with the fact that each agency differs from one other in various ways. Even the most widely acclaimed agencies might not complement your company's aims for 2019. Before making a decision, you should be able to align your aims and common beliefs with the prospective agency. Before relaying your goals to them, you should have these aims clearly set in your mind. Whether hiring for short-term or long-term, you should consider them a long-time partner as this will lead to a better understanding during the working relationship. Oftentimes, the relationship doesn't succeed due to a poor level of understanding and also a lack of communication. This is why we have outlined tips for you on how to correctly choose an Inbound Marketing Agency Partner.

How You Should Pick an Inbound Marketing Agency Partner

Pricing should be definite: Even if your company excels at setting a budget, the agency you have hired might not be equally skilled at outlining the level of pricing that is required by their team. Therefore, if the agency itself is unsure about their pricing strategy, your own costs of paying them might become hazardous. Paying too much or too little is likely to lead to negative outcomes. Pricing related to Inbound Marketing is more complicated than other forms of marketing, but you can simplify it by asking the agency questions such as Is there a concrete amount that needs to be paid monthly? What are the various determinants pertaining to that payment? How will the pricing justify your team's activities in relation to the impact on my company's overall goals? Etc. By asking such questions, you set the bar on what the payment threshold to the agency should be. One suggestion is to give the agency a set of questions relating to costs to be incurred next month, and if the agency doesn't respond with a table of answers, then it might be a wise decision not to renew their contract.
Results over experience: An agency with over five years of experience might be less worthwhile than hiring an agency with only one year's worth of experience. Why? Because the latter agency might have a better track record of meeting their client's objectives in a shorter space of time. One way to choose the correct Inbound Marketing Agency Partner is to keep your business in mind and outline a set of objectives relating to your field. Then present this list your prospective agency and inquire whether they have completed these goals set by companies similar to yours. Experience in the industry is an important factor indeed, but if an experienced agency's problem-solving skills don't work on your firm's issues, then what's the point of hiring them?
Level of responsibility: Every agency completes a client's objectives in their own way, but one thing which a company needs to identify plainly is an agency's level of responsibility. One tactic to gain better insight into whether or not the agency is accountable for their actions is to ask for weekly or monthly reports on activities relating to your company's objectives. And with an abundance of analytical tools available on the web, such as the popular Google Analytics, if the agency refuses to provide you with even a monthly report, then they do not meet your accountability standards.
Check their own Inbound Marketing prowess: Another method to pick an Inbound Marketing Agency Partner is to gauge their own success at Inbound Marketing. If they aren't meeting their own objectives, then how can you expect them to meet yours? Research their websites and blogs to assess their own approach to Inbound Marketing. You can even ask them directly about how they meet their marketing targets and the issues they have faced along the way. If you notice any semblance of untrustworthiness in their answers, then you can be sure that this agency will be unprofessional after being hired as well.

Remember that money is not the only factor to lose by picking the wrong Inbound Marketing Agency Partner. Time is also of value and suppose the agency doesn't meet your annual goals then you would have wasted a lot of time and effort. Luckily, by keeping the above points in mind, you can make the right choice the first time around. You don't have to worry about finding enough agencies to evaluate, as Inbound Marketing in Dubai has become very popular nowadays.

Tags # Business Ideas # Marketing Continue Reading

Thursday, April 25, 2019

WHITEBOARD ANIMATION: 12 Pratical Reasons Why Your Business Needs It Now!

dfs 6:49 AM 1

Introduction

The core element of Whiteboard Video Animation is the simplicity. This is based on the navigation that allows selecting from the animation template. For the whiteboard animation is based on presenting multiple features of multiple adjustable to develop. This allows client to edit content, photos, and video. Once the editing is done, the next step is to preview the content and publish it on social networks with different content.

Practical Reason for Using Whiteboard Animation

Application of whiteboard animation is the key element to make the video simple and influential in the business. Moreover, this aspect of video development applied in the business for the several reasons that is discussed below:

Easy-to-use interface

The purpose of application of whiteboard animation is the clear outline that supports for development of whiteboard animation. It does not require to implement the lengthy process as individual work with the project on the online platform.

Attractive characters

This the most simple approach to be applied for development of different content that includes multiple images with the simplest background and audio. It ranges from development of simple office background to the amusement park. Whiteboard animation contains attractive characters that support for building interest of targeted audience.

Applied in a different situation

Using whiteboard software for the video can be applied to different situation including explainer, presenting business and many more. This has more powerful features that suit for the need of everyone.

Sharing opportunities

This enables the business and individual to share their idea and content on multiple social networks. Additionally, it allows viewers to download on business website and blog easily.

Evaluating relevance of Whiteboard animation in Business

This is one of the categories of video that is similar to explainer video that includes cartoon animation, graphics and other elements to make an influential video with different style. However, selection of animated video based on the nature business and purpose of using it to make the quality of content and provide amazing result to create the quality of content to make the service quickly. These provide the flexible result based on the audience selection and provide the quality of content that is effective for attaining interest of targeted audience.

Developing whiteboard video is not always effective for all the business as some other approaches for video content development is more effective to attain business objectives. However, development of whiteboard animation is not the only option for elaborating business products and features through character development. There are multiple options that are available for analyzing the business content.

Features of whiteboard animation video

Moreover, in some content whiteboard animation presented the content development for grabbing the audience attention to engage the audience towards the content for maintaining the strong power to grab the audience attention. Additionally, content development support business to effectively apply the learning approach that present several benefits to the business to make the persuasive content. The main features of whiteboard animation presented below that elaborate benefits of using whiteboard animation.

Attractiveness

The main features of creating an animated video to include fascinated image that has strong influential power to capture the audience attention. Whiteboard animation support for delivering the quality of content that is important for developing knowledge among the customers to communicate the key features of products and services. Whiteboard animation is brief and influential with the average duration of 10 seconds. This is widely adopted by marketers as an influential tool to grab the attention of targeted viewers quickly. The main attractiveness of whiteboard video is to grab audience attention with the maintenance of minimum time to complete.

Memorability

The most important element of Whiteboard animation is one of the most influential contents which provides compelling video that continuously engages them during the entire process. This plays an important role in communicating the core message which convinces the audience towards the business and its offering.

Compelling

The key feature of the whiteboard animation is easy to remember if it is developed appropriately. The main reason for this is that each content has a key aspect for developing a customer value proposition. This enhance the feedback system that increase business respond rate for creation of content and activities.

Spread Knowledge

Regardless of business products and services which it wants to offer through whiteboard animation. The information explanation through video whenever it is presented to the customers. The underlying reason for this form of video presented the frontline for catching viewers’ attention that continuously inclined the business to learn to something. This aspect is crucial for the business to gain continuous feedback from the customer to gain insight into communicating the core message.

Purpose of using Whiteboard Video in Business

Communicating business message through video explanation depends on business idea and its potential customers. The initial phase of communicating the b business message is to develop a general viewpoint of business due to the reason that this video can be used to serve an unlimited purpose. Additionally, it is suitable for different nature of business to be applied. Through whiteboard animation, a business can present the complex idea for communicating the business persuasively. In contrast to this, is the business customers are the other businesses than animation and character building support for creating the story that becomes the key elements for strengthening the business message. Whiteboard animation video relevant in different categories of business and appropriate in different condition.

Communicating complex Business Idea

Whiteboard animation is a great way to present the complicated aspect of products and services. Therefore, whiteboard video support for presenting a different task to the audience with implementation of combination of elements into products.

Educating Audience

The purpose of developing video is based on content creation that provides information to the audience regarding usefulness and benefits through voice over and hand drawing. This support the characters to work effectively and educate the audience through visual content.

Humor in the Video

Video animation works effectively in the business to make it engaging with the addition of different characters in the content. With developing content, it is crucial for a business to add some characters that communicate the key element and develop an individual association with characters through this product association is created.

Conclusion

Presenting video content is effective to elaborate the business message due to the reason that the targeted audience can get some idea from it. Therefore, business investment in development of whiteboard animation increases as it has provided the maximum return from it. This content creation has developed the justifiable approach which makes the content more appealing and it is a great way to communicate the key business message.

Tags # Art & Design # Marketing Continue Reading

Friday, April 19, 2019

Instagram Printer: Making Events Fun With Social

dfs 3:54 AM 0

In the age of digital dominance, any event happening that is worthy of people’s attention, inevitably ends up documented online or on social media websites. After all, whether it is a photo, video or any other multimedia formats, people post interesting activities online all the time. And one of the most popular and rapidly expanding social media websites is Instagram. With a billion users worldwide, the potential of Instagram in communication strategies is huge.

How does Instagram work?

Instagram is an application for sharing visual content, photos, and videos, easily accessible on smartphones. Individual profiles are used to post specific content which can be tagged with specific hashtags. A hashtag is a word or phrase typed without space, accompanied by a “#” at the front. It is a way to organize and channel the constant influx of images, visuals, and videos so that when the hashtag is typed in the search bar, all the tagged posts show up.

With the convenience of hashtags grouping similarly tagged content together, the maximum potential of this feature is used in various ways. Any topic or post can become the most trending topic across social media with a simple use of '#' tag. Nowadays, every important event has its own unique hashtag so that all the tagged posts can be found together. From weddings to car launches, everyone is using Instagram hashtag campaigns to reach more potential viewers. Typically, the guests are informed of the designated hashtag for the event and then urged to post any picture or selfie of the event on social media with that hashtag.

Instabooth For Events

An Instabooth or Instagram Photo Booth is a designated area in the event for getting pictures clicked and can be outfitted with an Instagram Hashtag Printer for visitors to get their pictures printed. It could be stall or kiosk, where the hashtag printer would scan the event hashtag on Instagram and print all tagged photos. The image can be printed based on a pre-decided template, for example- a 4x6 printed photo or a printed souvenir of some kind. The keepsake of the event can even include the event organizer’s personal branding like custom artwork, logos, brand name, slogan, etc.

An Instagram hashtag printer for events is already an attraction for the crowds, adding the Instagram photo booth only results in more engagement and reach, both in real life and online. A hashtag printer for events can be very easily incorporated into any activities or events. When installed properly with the correct set of instructions, the Instabooth does not require constant supervision. The hashtag printer is a device that the visitors can use on their own without any technical helper needing to attend to them at all times. The Instagram Hashtag Printer is not only easily understood, but also actively used by the people of age below 35 years, the youth. Thus, adding this to an already existing Instabooth business is not that difficult.

Technology, Social and Events

A powerful tool that combines technology, social and events is not only good for business but also a fun new addition to activities that desperately require some unique elements every time. What better way to enhance your own brand marketing than by allowing people or your event attendees to do what they love, taking photos, just with an added bonus of printed memories of the event for them to have. It is an amazing way to create awareness of your brand with such fun and creative brand and event activations which include the audience itself to promote the brand.

About the author –

Saanvi is a creative designer and personal blogger. Her interest is in researching the latest interactive technologies in the social media world. She is currently researching about brand activation solutions like Green Screen, Magic Mirror, 3D Holographic, Photo Booths, Instagram hashtag printer, Mixed Reality Solutions and more. In her free time she loves to travel and reading fiction books.

Tags # Marketing # Social Media Continue Reading

Tuesday, April 16, 2019

How to Boost Your Content Marketing Efforts By Using Tweet Walls in Events

dfs 1:35 AM 0

If you are considering of hosting an event or conference, the element of success comes from the point of engagement and connectivity of attendees. One way through which it can be achieved is through displaying a live twitter wall at your event location or website and it will have a dramatic effect by increasing the engagement quotient and give your event the buzz it deserves.

A twitter feed wall is a perfect way to bridge the gap between real life and online audience at events and conferences. If you’re hosting an event or conference, you may want to display live tweets with a specific hashtag for all attendees to see. Through the use of a defined hashtag for the Twitter wall, your audience is driven to connect and promote your event or brand campaign even more with the instant gratification of seeing their Tweet on screen. Tweet Walls are created while keeping event branding in mind. There will be no better promotion than with a tweet wall reflecting your brand matching with your company and event logo.

Why is Twitter good for your Event?

The biggest differentiator with Twitter is that social messages are limited to 140 characters and content over the Twitter Live Feed is moving very quickly. It is not unusual to Tweet 20+ times a day to meet people visiting the channel throughout the day. The Twitter wall is a great idea as it promotes an additional layer of interaction during your event. With the predefined hashtag for your event, you can see a robust conversation happening around it. Attendees just have to use the hashtag to join in the conversation. When you provide a medium of social interaction live at your event, you are opening a way for your attendees to interact and share thoughts and opinions. This will add into increasing conversations, forming relationships and offers good marketing. Apart from increasing the engagement, the scope extends the visibility and reach of the event on all streams.

More Conversations and More Exposure

Using a social media aggregator tool and displaying tweets from your attendees and delegates, you have an efficient construct of conversation and way to inspire new topics in the event, bringing up the fresh ideas that may have got lost with such intuitive external support. Tweeters can challenge each other to logical debates, share new resources and expand on the points made by your speakers — all publicly and as part of the fabric of your event. The conversation can continue well after the event itself and can be reviewed for feedback and ideas for future meetings. There are various things doable on twitter such as live polls, link to external content, analytics etc. which can spruce up the event when displayed via twitter wall to show live twitter feed. You could also have the Live Twitter Feed displayed on your website to let people who could not attend keep up with the latest.

Tweet wall also acts as reminders for the audience to constantly use social media and participate in the conversation. Since the discussions that occur on a Twitter wall are visible to all event attendees, they might pique conversations during designated networking times. They might also entice the more reluctant attendees to actually participate, thus growing the overall buzz at your event. This means more exposure for your brand and your event.

Consider Tweet Wall for your next event

What you should remember is that getting people inside the event location is an only job half done. The real task is to get your message effectively and timely delivered. You have to use social media to achieve this goal. In keeping attendees engaged with the presented content, a designated tweet wall can definitely help strengthen the online presence. A single appropriate tweet showcased on the public platform could spark interests among people heading towards a positive contribution for your event.

Tags # Marketing # Social Media Continue Reading

Friday, March 22, 2019

Comprehensive SEO Audit - To Increase Your Search Engine Marketing Campaign

dfs 8:00 AM 0

A search engine optimization audit uncovers ways for you to increase your search engine marketing campaign. When you've successfully performed a complete SEO audit, you must have a good collection of items to optimize your site for the two visitors and search engines alike. Before starting ongoing search engine marketing services, you always should get a search engine optimization audit of your website.

The on-page ranking elements play an important part in your website's position in the search engine rankings, but they're only 1 piece of a far larger puzzle. Your on-page ranking aspects apply straight to the content on your site. Auditing your content can be challenging as you will have to think about its quality aside from observing the most effective on-page things.

Make certain you include your keyword. Your primary keyword should appear once at the start of the content. It's also wise to verify that every one of your targeted keywords is being represented by means of a page on your website.

From the checklist, it is possible to create a template to follow, which is particularly important whether you want to do many audits over time for many websites. Different search engine optimization report templates have various uses. The various search engine marketing report templates are designed with the role of creating complete website SEO reports.

An audit is always a great means to rate our performance. After a brief consultation to figure out what you hope to gain from your audit we'll begin our manual procedure for analyzing your site to ascertain where your site can use improvement and preparing your report. The keyword audit is about identifying the base-level search phrases and building out thematic clusters of keywords which are most relevant to your site content or product. A great audit can help you determine the grade of your keyword phrases. You're now equipped to do a comprehensive search engine marketing audit when you desire. Your search engine marketing audit was made to fit your brand's needs and can be customized to review certain elements. A search engine optimization audit of your site tells you what should be improved, how you stack up against your competition, and what exactly you should do to rank higher.

Basically, should you not redirect, you've got two duplicate websites. Your website will start to show up where it's supposed to, meaning customers who need to purchase what you sell will have the ability to find you effortlessly. Your website is just the same. Since each site is so unique we'll offer a totally free quote for the site audit services that you want to know more about. Your website ought to have a sitemap as it helps with indexation. Most websites aren't designed with SEO in mind.

If your website isn't mobile friendly, then allow it to be mobile friendly. It's possible for you to evaluate your website's performance with a lot of different tools. During the SEO audit, you should be sure that each of your website's pages has an objective. When you've analyzed your website and the sites of the competition, you still must distill all your observations into an actionable search engine marketing audit report. Thus, your site should offer image metadata so that search engines (SE) can take part in the conversation. As soon as you're sure the site was penalized, you want to research the root cause for the penalty. Keyword stuffing anything on your website isn't ever a great practice to increase your search engine marketing campaign rather it will get your website penalized.

Author Bio

Hi,
Anjali Mehra is a Digital Marketing magazine writer who has been extensively writing in the Digital Marketing field for a few years. He has written several articles which have provided exciting and knowledgeable information on Digital Marketing.

Tags # Marketing # SEO Continue Reading

Monday, March 18, 2019

Easy Ways For Increasing Your Business Sales

dfs 1:27 PM 0

The response to this inquiry is yes and no and perhaps. Everything relies upon the manner by which the entrepreneurs use grouped advertisements. Clever Internet advertisers who can distinguish the intended interest group and make deals duplicate which tempts the peruse may observe publicizing on ordered promotions to be unfathomably beneficial.

On the other hand Internet showcases that don't do their exploration and adopt a spamming strategy to publicizing on ordered advertisements are not liable to see noteworthy monetary profits. There is positively a chance to increase money related advantage through promoting on characterized advertisements. Publicizing for all items and administrations is free on grouped advertisements making it cost viably. Also, ordered promotions as of now gets broad traffic with roughly ten million guests creating four billion site hits every month so there is no compelling reason to direct people to the site.

While ordered promotions offers such huge numbers of publicizing benefits, these advantages might be squandered if the promoter does not do his exploration or assess the challenge.

Research Your Audience

Before you even approach contacting your group of onlookers you have to complete a broad inquiry out. In spite of the current substantial traffic streams to the site, effective promoting efforts require broad research. This examination ought to give the Internet advertiser and his staff with understanding into where present the ads on most successfully achieve the intended interest group, how to word the duplicate of the notice to make it most speaking to the intended interest group and which important catchphrases ought to be incorporated into the promoting duplicate to make it likely for individuals from the intended interest group to discover the notice effectively while hunting down items and administrations offered by the organization. Research of this limit can be directed either on the web or disconnected. A standout amongst the best types of this sort of research is to have individuals from the intended interest group round out market studies.

Evaluate the Competition in Market

The pursuit highlight on arranged promotions gives an Internet advertiser a superb method to assess the challenge. Contemplating the challenge is vital in light of the fact that it can assist you with learning how you can be increasingly fruitful. This expanded achievement can be an aftereffect of deciding fruitful parts of the contender's advertising procedure and executing these methodologies just as deciding defective parts of the contender's showcasing methodology and keeping away from these techniques.

To get a smart thought of the contenders who are publicizing on characterized promotions, utilize the scan highlight to look for watchwords applicable to your very own items and administrations. You will probably get list items including ads from contenders. Next, cautiously dissect these commercials to decide how your can not just make better items and administrations at progressively reasonable costs yet additionally compose all the more captivating publicizing duplicate.

Internet Marketing boosts sales

Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. Many companies like Queens SEO is offering the optimization services for businesses. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively. Entice members of the target audience to either purchase products or services or at least investigate these products or services further.

Tags # Business Management # Marketing Continue Reading

Monday, March 11, 2019

How Affiliate Marketing Works Through Classified Ads for Businesses

dfs 2:21 PM 0

There is an extensive online community which has a great deal to offer to users of internet. With approximately four billion-page views per month it should come as no surprise that classified ads can offer a wealth of financial opportunities to savvy Internet marketers who know how to capitalize on the popularity of this website.

Affiliate marketing is one of the ways knowledgeable Internet marketers can expand on the profitability of their websites. Classified ads provide wonderful opportunities for both eCommerce website owners seeking affiliates to market for them as well as those who are in the business of affiliate marketing who are looking for new opportunities to market for another business. This article will provide an explanation of affiliate marketing and will also provide information on how classified ads can be used to either find affiliates or affiliate opportunities.

What is Affiliate Marketing?

Affiliate marketing is essentially a marketing campaign in which the business owner only pays the affiliate based on performance. Unlike conventional marketing campaigns where the business owner pays for the advertising regardless of the results produced by the advertisements, in affiliate marketing the business owner only pays when a specific result is achieved. Affiliate marketing usually takes place in the following three forms:

· Pay Per Click

· Pay Per Sale

· Pay Per Lead

In a pay per click affiliate marketing campaign the affiliate places a coded link on their website and each time a visitor to their website clicks through the link to the sponsor’s website, the affiliate receives a sum of money. The amount of money they receive is based on an agreement between the sponsor and the affiliate. This amount can be cents, dollars or even a fraction of a cent. In a pay per sale campaign the affiliate is not compensated when the visitor clicks through to the sponsor’s website unless they also make a purchase when they click through this link. Again, the amount of money the affiliate receives will depend on a pre-determined agreement and may be a specific amount or a percentage of the sale. In a pay per lead program the affiliate receives monetary compensation when a visitor clicks through the affiliate link and performs a specific action such as registering at the sponsor’s website or requesting additional information.

Using classified ads to Find Potential Affiliates

Business owners who are interested in finding affiliates to promote their website may use classified ads for the purpose of finding these affiliates. When using the professional internet marketing to reach for the potential affiliates to turn them into a worthy client. It may seem logical to post affiliate opportunities in the jobs section of classified ads but it is important to note this is against classified ad’s job posting policies. Review of the policy for posting jobs on classified ads will verify these requirements.

Therefore, those who are interested in finding affiliates will have to take advantage of other areas of classified ads to find affiliates.

Visiting discussion forums related to your business may be one way to find potential affiliates. However, when using the discussion forums, care should be taken to avoiding spamming the discussion forums with links to sign up for your affiliate program. Such spamming techniques are likely to not be taken seriously by potential affiliates and may incur more severe penalties by classified ads moderators. The best way to find potential affiliates is to make logical contributions to discussions and get to know other participants offline or to include a link to more information on your affiliate marketing program whenever you post.

Using classified ads to Find Opportunities for Affiliates

Those who generate a profit from acting as an affiliate for others can find new affiliate opportunities through classified ads. Although posting these opportunities on the job boards are prohibited it is possible for advertisements of this nature to appear either because the original poster was not aware of the restrictions or because they deliberately ignored the restrictions. These types of advertisements are likely to be removed when discovered but they may exist for a short time without being noticed.

Those who act as affiliates can also find potential leads by placing advertisements in the services section or the resumes.

Tags # Business # Marketing Continue Reading

Thursday, February 28, 2019

5 strategies to an effective email marketing in New Zealand

dfs 11:48 AM 1

Approximately 80% of them believe email marketing can be considered as an extremely effective strategy. There are some strategies that the marketers of New Zealand must follow to maximise the numbers of customers or subscribers. Other than that, email marketing help educate the subscribers about an organisation and their products, services and build relationship with potential buyers.

effective email marketing in New Zealand

1. Creating a New Zealand email list:

It is very important for the marketers to develop an appropriate email list for the campaign. In order to create a good New Zealand email list, the marketers need good services.

It is very important for the marketers to select the right email marketing service for their business to make the process easier. At the beginning, you can develop a list of registered users and then you can try to grow the number of subscribers by adding email submission pop-ups or forms on the website.

2. Developing good subject lines for the email:

The subject lines of emails need to be appropriate as they are the only part that many people read. In most of the cases, the subject lines determine whether the subscribers will open the emails or not.

It is really important to include the first names of subscribers in the subject lines. A survey has revealed the fact that subject lines which feature first names have 26% higher open rate.

It is also very important to shorten the length of the subject lines. Many people open their emails on mobile phones and iPhones can display only 35 to 38 characters. Therefore, the marketers of New Zealand need to create the subject lines in the range 17 to 24 character and the subject lines should be 3 to 5 words long.

2. A/B testing:

If the marketers of New Zealand feel confused about two different ideas for a subject lines, they can make a comparison of their performance. With the help of A/B testing, one can start to experiment with the subject lines.

The marketers can keep each and everything about the two different emails same except for the subject lines and then they can observe which one receives more open rates. Thus, they will come to know which subject line is the best for the buyers.

4. Consistency:

It is very important for the marketers to send emails consistently to their subscribers. You need to convey messages on weekly or monthly basis. A survey has been conducted recently and 15% people has revealed the fact that they would like to receive promotional emails daily. Consistency of the emails also help develop positive relationship with the subscribers. The marketers can ask their subscribers how often they prefer to get emails from them to understand their level of involvement.

5. Creating engaging content:

The marketers must write engaging emails to motivate the subscribe to purchase their products or services. The contents need to be really insightful and valuable, which people would like to read.

You need to write interesting contents and you can add humour to those emails as well. The emails must not be lengthy as we humans now have shorter attention span than a goldfish. Many people do not have enough amount of time to read lengthy emails as well. Therefore, the New Zealand marketers need to create short, concise and entertaining contents for the subscribers.

You need to be innovative or creative to stay ahead of the competition in the market. Innovative ideas can increase the readability of your emails significantly. You can ask the registered users their opinions to make the emails more interesting.

Tags # Business # Marketing Continue Reading

Thursday, February 21, 2019

How Web Email Extractor Will Save Your Time and Money by Automatic Data Collection

dfs 1:53 AM 0

Prior to discussing what the above title entails, it is already assumed that you know what an Email Extractor is and what functionality it has.

However, i'll still introduce the concept in a brief form:

An Email Extractor is an online software or tool, equipped with some instructions pre-installed for the purpose of mining email addresses of individual users from a particular website.

It is a subsidiary of tools implemented for the purpose of automatic data collection.

With Email Extractors, you can build a huge list that is large enough to help you kick start your email marketing campaigns without you spending hours or days on email research.

How Does Email Extractors Work?

An automatic email harvesting tool scans a particular URL, deep into the database to grab email addresses belonging to the prospective users of that website in particular.

This way, it saves you hours of futile research on the process of retrieving those email addresses.

Why pay someone huge exorbitant amount to purchase those email lists when you can get them easily without stress.

How To Collect Email Adresses Correctly

When you Google the word "Email Extractor", you'll find tons of services that offer them but the moment you start giving them a quick shot to figure out the best for your email marketing campaign, you ought to get exhausted without finding that single one to perfectly fit your marketing needs.

Introducing to you webemailextractor.com, this website provide email marketers with a free one stop tool to get those addresses you need.

Premium users are provided with additional features such as easier and higher chance of email addresses collection from large database.

After The Collection, What Else?

If you're reading up to this point, that means you have your email list harvested from your preferred online email extractor otherwise you are planning to get the list later.

However, getting those addresses at your finger tip is not a licence for you to send unsolicited marketing messages to individuals, otherwise you risk getting your messages to end up at the spam folders or your ISP blocked without any prior notice.

Don't let the previous paragraph scare you any bit from achieving that certain marketing lead you deserve. Email marketers are good at email marketing and i believe you'll be good at that too.

The idea behind email marketing is to build a loyal and long lasting relationship with your audiences without blasting their inboxes with messages in the quest of hoping for more money just because of the huge database of email addresses you own.

The best way to do this is by asking people to sign up for your services through a onetime email request, this way it wouldn't sound as if you are bugging them with messages.

Closure

Automatic data collection is a method a technological savvy will rather use to perform his activities online, but with email extraction and other engagement based advertising methods, marketers have keyed into collecting data's as well. A more strategic way is collecting those data based on users online behaviors and activities.

Using this method is a sure way to minimize the amount of time and money you spend at online advertisements or manual data collections.

Author Bio:

Sneha is a digital marketer and working as an editor at We Bring Ideas. She loves to share her creative ideas through blogging.

Tags # Business Management # Marketing Continue Reading

Wednesday, February 13, 2019

Top 4 Instagram Metrics You Need to Track in 2019

dfs 6:08 AM 0

Tracking the ideal Instagram analytics is absolutely necessary for growing the audience as well as making your brand influential on this platform. Instagram insights are the built-in Analytics tool of Instagram and it is extremely simple and can be used easily. However, as your follower base starts growing, you are going to require something that is more robust for tracking the metrics. Fortunately, a number of external analytics tools are also available, which will help you to understand how your posts are performing.

Given below is a list of the significant Instagram metrics that you should be tracking now.

Top 4 Instagram Metrics You Need To Know

• Impressions

Impressions data is responsible for revealing as to how effectively you have been promoting the contents. Choosing the relevant hashtags is going to ensure that the videos and photos reach a wide audience base, and improves the impressions score.

• Instagram reach percentage

Optimizing the hashtags is another way of helping more people to view your Instagram account. In order to increase the reach percentage, it is crucial that you factor a number of important elements, which include, picking an ideal time for posting your contents. You can make use of the Like4Like hashtags so that you gain more engagement on your posts. According to www.adespresso.com, an Instagram image is capable of receiving 23 percent more engagement in comparison to Facebook counterparts.

Instagram does not show your contents in the chronological order, but you still have the opportunity of taking advantage of the number of posting times for generating engagement right after the post is live. Instagram insights are responsible for showing as to when the followers are active mostly, and you can schedule the Instagram posts in a strategic manner, in accordance with the information gathered.

• Engagement

No business can deny the fact that the rate of engagement is definitely a significant metric that you should keep on your mind, for both the individual posts as well as the account. Interactions like comments, likes, shares, as well as saves, help in measuring the engagement. You need to understand the posts that are getting the maximum interactions and also the kinds of interactions that they are getting.

When you are growing your business with the help of your Instagram account, the comments that you receive are considered to be the valuable engagements. Whenever someone is commenting or mentioning a friend, you are responsible for getting the qualitative insights about the content. You will also be able to build relationships with the followers when you like their comments and reply back. This is an ideal way of fostering engagement.

• Account metrics

Account metrics is responsible for combining the individual statistics of your posts so that you can track the effectiveness of your profile with time. The three important metrics that you need to understand is the rate of engagement, the rate of the growth of followers, and the audience metrics.
The advertisement metrics
In order to get an idea about the Instagram advertisements, you need to link the account with your Facebook business account. Apart from tracking the impressions as well as reach, you will also be able to track the conversions as well as the click-through rate.

Conclusion

Instagram analytics can help in providing a lot of knowledge about your business. Ensure that you are using the most of it so that you can ensure that your business is moving towards success.

Tags # Marketing # Social Media Continue Reading

Tuesday, February 12, 2019

A Brief Insight On Useful Viral Strategies For SMS Marketing

dfs 2:07 AM 0

In the field of marketing message through email, viral marketing is perhaps the best and most popular strategies followed by marketers. This specific strategy encourages businesses to partner with other businesses to carry on their marketing campaign with more success and results. If you use this process it will allow you to attach your marketing messages to your emails.

In simple terms, viral marketing strategy is just another form of collaborative marketing for any business with the only difference that it lends more credibility. This is because your messages are passed on to other companies in similar trade.

The term ‘viral’ is something that you will not want close by but when it comes to internet marketing this term is the most wanted term. Anything that goes ‘viral’ on the internet is sure to become a hit and viral marketing is one of the newest types of internet marketing.

This process is worth investigating and investing because it has a lot of promises to make and provide to any business, large or small, in spite of it highly unflattering appellation. If you want to expand your business seriously then it is high time you know about this effective and most productive internet collaboration marketing tool.

About viral marketing

There is no virus spread through this marketing method that will fast multiply within and ultimately take over bending your marketing efforts to the whims and fancies of the virus. This is a collaborative tool that works best when your email is attached with other companies and passed on to them.

The viral marketing platform ensures aggressive expansion and growth of your business which is why it is the most favored method among all methods of text messaging for small business. The strategy finally uses your network of relationships developed with other companies as well as the resources of the companies that you want to collaborate with.
In the process your messages will be attached with your emails and will work both for your own business as well as for the collaborative marketing partnership you have established with other companies.
The viral marketing process allows you to include a marketing message in the emails that you send to your customers and clients but the most significant fact is that you can contract to have these marketing messages sent by other different companies through their emails.
When you establish a collaborative relationship with the secondary companies for passing along your email advertisement you will be able to reach out easily and more effectively to a whole new client base. This you will hardly achieve otherwise.

The fact that you will be able to target those audiences that you could not target before and otherwise with viral strategy, may sound a little confusing to you at first. It will also raise a few questions in your mind such as:

Whether or not you are sending your marketing messages along with your company emails
Are the other companies that you have collaborated with sending your advertisement along with their company emails?

The simplest answer to both these questions is to get your marketing message broadcasted. This is because when you use any outside company it will often involve a fee however such an investment may be worthwhile.

Viral marketing process will increase the volume of people you will be able to reach and at the same time it will increase the scope to reach out to a specific range of customers that you want and be able to target.

About its exposure

It will come to you as a surprise when you know that typically and undoubtedly you have been exposed to viral marketing all the time even if you do not realize it or register the fact. A few typical examples will make things clear for you.

One of the most definitive examples of viral marketing is when you use the free email websites such as Hotmail.com or gmail.com. If you have such an account, you are automatically attached to every email message you send because each message is accompanied by a message from the service provider. This message encourages the recipient of your message to sign up for an account. As a result, Hotmail and Gmail advertise their own business through your emails. Just imagine the volume of their advertisements considering the large number of Hotmail and Gmail users.
Another distinct example of viral marketing exposure is that of e-greeting cards. In this case, each greeting card sent typically carries the marketing message of the specific company. Therefore, this service encourages the recipient to send a card in return and response using this service through which they have just received the mail.

Viral marketing strategy is more recently developed and is becoming very popular quickly especially among the small businesses that wants fast and rapid growth by reaching out to more and more customers, targeted and beyond. It is more strategic and offers companies with a broader collaborative marketing platform.

Many facets of it

There are many facets of viral marketing strategy. It is much more effective than the traditional e-mail marketing as this is more of an art form. There are several ways to accomplish the desired results and objectives. A few of these ways are:

E-mail: This is the first but still works however it has become a bit harder to use due to more and more government restrictions imposed
Newsletters: Usually an extension of e-mail this is very effective tool to drive the number but needs adequate timely and valued information
Blogging: This is a fantastic way to get your message across using the tools on your website that will enable bloggers to interact with one another
Chat rooms: A chat room on your website will also encourage interactions among your customers and you may also use it to schedule special events
Tell-a-friend script: Adding a statement that the e-mail addresses supplied will not be shared with third parties will also increase customer list.

Lastly, adding video clips and flash games will also keep up the interest and increase traffic.

These are the viral strategies for SMS marketing we believe to be the most efficient. They will promote significant bulk SMS demands and won’t cause too many expenses. On the contrary, they will help increase interest and organic traffic to stay ahead of your competitors.

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